Inside Self-Storage (ISS) has released a new episode in its “Sounds of Storage” podcast series that reveals the marketing channels facility operators should embrace during this time of intense inflation. In this eight-minute interview, Melanie Terschak, marketing director for Go Local Interactive, explains how marketing has evolved in recent years and the affect recent changes have had on the storage industry. She also shares advice for remaining top-of-mind with customers in this time of economic upheaval and some key money-saving tips.

Founded in 2011 and based in Overland Park, Kansas, Go Local offers a suite of digital-marketing services. Terschak oversees the growth, development and innovation of the company’s offerings including paid media, search engine optimization, content and local-listings management. She’s spent the last decade developing and implementing strategies to help self-storage operators nationwide.

This audio and others in the “Sounds of Storage” series can be found on the ISS Podcasts page.

For 32 years, ISS has provided informational resources for the self-storage industry. Its educational offerings include ISS Magazine, the annual ISS World Expo, an extensive website, the ISS Store, and Self-Storage Talk, the industry’s largest online community.