Inside Self-Storage (ISS) has released a new installment to its Sounds of Storage podcast series: “Self-Storage Owner and Technology Expert Phil Murphy Discusses the Impact of Innovation.” The 13-minute interview with the co-owner and president of Next Door Self Storage discusses recent advancements affecting the industry including artificial intelligence, Internet of Things and smart devices.
Murphy, who’s also founder and president of CallPotential, which provides lead-management and communications software for the storage market, gives his insight to which technologies are likely to have the most meaningful impact, how mobile tools can help generate more revenue, and what he believes are the biggest hurdles to buy-in from customers, ownership and staff. This audio and others in the series can be accessed on the ISS podcasts page.
Based in Naperville, Ill., Next Door is owned by The Murphy Family. It operates 17 self-storage properties throughout Illinois comprising 1.2 million net rentable square feet.
Murphy has been a frequent speaker for the annual ISS World Expo, covering numerous topics from lead tracking to new technology. Several of his presentations are available for purchase from the ISS Store, including “The Age of the ‘Unreasonable Consumer’: Tech Essentials for Self-Storage, Today and Tomorrow,” which he presented in 2018.
For more than 28 years, ISS has provided informational resources for the self-storage industry. Its educational offerings include ISS magazine, the annual ISS World Expo, an extensive website, the ISS Store, and Self-Storage Talk, the industry’s largest online community.