Inside Self-Storage (ISS) has announced the keynote speaker for its upcoming conference and tradeshow, April 1-4, at The Mirage Hotel & Casino in Las Vegas. Bestselling author, speaker, consultant and former stand-up comedian Brian Carter will present “Eruption, Not Disruption: How to Bulletproof Your Self-Storage Customer Experience to Attract and Retain More Tenants” on April 2, 8-8:50 a.m., as part of the 2019 ISS World Expo.
The presentation will take place on the second day of the event, kicking off the seminar-track education program. Carter will review the social, economic and technology trends affecting the storage industry today and how top-performing owners and managers are creating success in their marketplace. Attendees will learn the five keys to a customer experience that drives a thriving business, the role innovation plays in the evolving industry, the tools top companies and employees are using to build a better future, and how to keep today’s (and tomorrow's) customer happy.
As CEO of his own firm, The Brian Carter Group, Carter has consulted with companies of all sizes, including Microsoft, NBC and Universal Studios. He’s been interviewed by media such as “ABC News,” “Bloomberg TV,” “Forbes” and “The Wall Street Journal.” He’s also written marketing blogs for “Mashable,” “Search Engine Journal” and others. Carter weaves humor into his presentations while offering powerful strategies and tactics to strengthen companies.
The Brian Carter Group is a boutique agency with expertise in digital and social marketing as well as advertising. In 2011, it was the first company to publish case studies about Facebook marketing sales and profit.
This year’s ISS World Expo will feature 100-plus presentations and approximately 200 industry product and service exhibits. It’s produced by ISS, which has provided informational resources for the self-storage industry for more than 28 years. Additional educational offerings from the brand include a monthly magazine, an extensive website, the ISS Store, and Self-Storage Talk, the industry’s largest online community.