Many self-storage businesses today rely heavily on digital marketing to boost online visibility, customer reach and revenue; but you should never lose sight of tried-and-true methods that give you plenty of market throwing power. In his book “Crush Your Competition: 101 Self Storage Marketing Tips for the Fastest Way to Huge Profits,” facility owner Marc Goodin shares strategies that should be right up any smart operator’s alley. Available in softcover and digital formats, this 248-page publication offers advice for implementing a marketing plan, including dozens of ideas that are inexpensive or free to execute. Topics include customer conversion and retention, referrals, market penetration, and much more.

There’s no time to spare … Get the details and grab your copy today! Additional books and videos by Goodin, who’s also a civil engineer, address self-storage development, design and investing. Visit the ISS Store for full product details and titles, and position your business to leave no pin standing. That’s how top operators roll!