Consumers are more likely to trust and patronize a business that’s been recommended by someone they know; and as a self-storage operator, you should already have experienced the power of a good referral program. One professional group you want in your corner? Local realtors and real estate agents! These people work with a multitude of clients who need your product and typically have a robust network that includes other vendors, which can expose your business to a much broader—and extremely relevant—customer base.

If you’d like pointers on how to establish and preserve a positive working relationship with your real estate community, visit this thread on Self-Storage Talk, the industry’s largest online forum. Members are discussing the merits of this approach and what a referral exchange might entail. Create a connection and discover how it can help you improve facility occupancy and revenue!