As in any other industry, online customer reviews are critical in self-storage. The things people say about you on platforms like Facebook, Google and Yelp really matter. In fact, studies show that many consumers read these company evaluations before committing to a purchase. Positive comments can boost rentals, while negative ones can damage business reputation. What are your options when someone bad-mouths your facility? A member of the Self-Storage Talk online community recently went through this exact situation and is gathering advice on how to respond. What would you do? Get and share feedback here.