There’s been some talk—sometimes lots of it—about market saturation in self-storage, leaving some would-be investors to wonder whether the industry still offers a lucrative opportunity. And it’s no wonder, with new supply having increased 443 percent over the last 20 years, including a 27 percent bump in 2020 alone. But AJ Osborne doesn’t listen to the Negative Nellies! In this video, the operator of Keylock Storage and finance consultancy Cashflow 2 Freedom tackles the issue head on, examining recent industry trends alongside economic and market dynamics to conclude whether self-storage remains a good investment. Find out why he believes there’s still prodigious times ahead.