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Magic Number or Vanity Metric? How Many Self-Storage Properties Do You Really Need to Succeed?

The definition of “success” is a relative, personal thing. For self-storage owners and investors, it can be based on many factors, but a common question to ask is: How many facilities do I really need to achieve my ambitions? In this video, Jon Griffeth, aka “The Self Storage Guy,” explores whether there’s a “magic” number to pursue. He discusses the importance of goal-setting, the advantages of entrepreneurship, and why he believes the quantity of properties or square-footage owned is ultimately a vanity metric. Give it a view and see whether you agree.

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