Inside Self-Storage is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Magic Number or Vanity Metric? How Many Self-Storage Properties Do You Really Need to Succeed?

The definition of “success” is a relative, personal thing. For self-storage owners and investors, it can be based on many factors, but a common question to ask is: How many facilities do I really need to achieve my ambitions? In this video, Jon Griffeth, aka “The Self Storage Guy,” explores whether there’s a “magic” number to pursue. He discusses the importance of goal-setting, the advantages of entrepreneurship, and why he believes the quantity of properties or square-footage owned is ultimately a vanity metric. Give it a view and see whether you agree.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.