Commercial Real Estate Firm Florentine Holding Co. Launches Self-Storage OperationCommercial Real Estate Firm Florentine Holding Co. Launches Self-Storage Operation

ISS Staff

January 28, 2025

1 Min Read
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Florentine Holding Co. (FHC), a commercial real estate development, investment and management firm, has launched a new self-operation named Family Heirloom Storage (FHS). Cofounded by Joey Florentine, director of finance; Don Tyree, director of operations; and Tiffany Tyree, director of accounting for FHC, the new division holds a portfolio comprising 21 facilities in four states, the release stated.

“Officially launching Family Heirloom Storage was the logical move for us. Given our 15-year investment strategy, our current and past market presence and the demand for growth, we needed to put a name to our company,” Florentine said. “There is strong investor interest in the self-storage sector. Forming Family Heirloom Storage showcases our exceptional success at the profitable acquisition, revitalization, marketing and management of self-storage assets.”

“We are proud of our history as long-term, educated investors and accomplished executives within the self-storage market,” Don Tyree said. “At the same time, we pride ourselves in continually changing and improving as market conditions evolve. We are excited for what the future holds for our company and our investors.”

FHS operates facilities under various brands in Florida, Georgia, North Carolina and Tennessee. They include Affordable Storage, Eagles Landing Storage, Southeastern Self Storage and others.

Related:Hearthfire Holdings Collaborates With CubeSmart for Self-Storage Portfolio Management and Expansion

Founded in 2006 by Joe Florentine Sr., FHC is a family-owned business that targets undervalued commercial real estate assets in the Southeast as well as the New York Tri-State area. In addition to self-storage, it invests in mixed-use, multi-family and restaurant projects.

Source: PR Newswire, Florentine Holding Company Launches Family Heirloom Storage

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