Nashville, Tenn.-based singer-songwriter Lilly Hiatt chose a self-storage unit as the set for the newly released music video of her latest song, “P-Town.” The track is from the March 2020 album “Walking Proof,” her second on the New West Records label. The identity of the storage facility is unknown.
Directed by Hiatt’s sister, Georgia Rae Hiatt, the video explores a series of events that occurred in Lilly’s life in Portland, Ore., in the aftermath of a breakup. It begins with her opening a lime-green roll-up door to a unit scattered with boxes and furniture. The vocalist and guitar-player sifts through her mementos and decorates her “stage” with metallic streamers and floral pinwheels before getting down to business.
Born in Los Angeles and raised in Nashville, 36-year-old Lilly has played music since she was 12, focusing in the country, folk and rock genres. She released her first album, “Let Down,” in 2012. Her father is singer-songwriter John Hiatt, who contributed to “Walking Proof” along with Amanda Shires and Aaron Lee Tasjan.
It isn’t uncommon for musicians to flock to self-storage facilities. Operators like STORExpress, with locations in Ohio and Pennsylvania, specialize in renting to bands and other artists.
This also isn’t the first time self-storage has been featured in a music video. In 2018, Limerick Self Storage of Limerick, Ireland, created a video in tribute to Dolores O’Riordan, the local-born lead singer of Irish band The Cranberries, who died the previous January. Filmed at the storage facility and viewable on the company’s Facebook page, the video included appearances by approximately 60 local musicians.
Rolling Stone, Lilly Hiatt Makes a Storage Unit a Stage in New Video for ‘P-Town’