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E! Entertainment Founder Launches StorageBlueTV, Debuts Self-Storage Reality Show

Alan Mruvka, founder of E! Entertainment Television and the new StorageBlue self-storage brand, has launched a Web-based television channel on YouTube that will feature a variety of shows related to self-storage, celebrities, do-it-yourself home projects and flea markets. StorageBlueTV recently debuted with six episodes of “Storage Pirates of New Jersey,” which chronicles the bidding wars that ensue during lien sales at Mruvka’s four New Jersey self-storage facilities. StorageBlue LLC was launched in April.

Alan Mruvka, founder of E! Entertainment Television and the new StorageBlue self-storage brand, has launched a Web-based television channel on YouTube that will feature a variety of shows related to self-storage, celebrities, do-it-yourself home projects and flea markets. StorageBlueTV recently debuted with six episodes of “Storage Pirates of New Jersey,” which chronicles the bidding wars that ensue during lien sales at Mruvka’s four New Jersey self-storage facilities. StorageBlue LLC was launched in April.

“Storage Pirates” is a reality-based show that features veteran bidders from around New Jersey, according to a press release. "It's ‘Storage Wars’ meets ‘The Jersey Shore,’ with the personal competition of ‘Real Housewives’ thrown in," said Mruvka, who plans to premiere a new episode of the show once per week. "It's very real and very funny." The episodes run about five to six minutes each.

“Flea Market Treasure Hunters,” a show that will follow StorageBlue hosts attending flea markets across the nation in search of “unsold treasures,” will debut in July, according to the release. Other future programming includes “Celebrity Closets: StorageBlue,” which will take viewers inside celebrity closets, and “Red Carpet Storage,” which will feature celebrities being asked offbeat questions about personal storage.

Mruvka believes YouTube channels will “become the next generation of online television,” according to the release. Now in its 31st year, E! is owned by Comcast and valued at more than $12 billion, according to an earlier release.

Mruvka has more than 30 years of experience in the real estate and entertainment industries and previously helped build the American Self Storage brand, company officials said.

StorageBlue’s current portfolio serves the New Jersey communities of Hoboken, Jersey City, Newark and Union City. The company recently refinanced its portfolio by securing a $31.25 million loan to help fund its plans for national expansion.

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