Online Self-StorageDevelopers Conference

  • Available On-Demand


After several years of low activity, self-storage development is once again burgeoning, with previously stunted projects coming back on line and new facilities being planned in communities nationwide. If you're interested in building a new project, converting a property from another use, or renovating an existing self-storage facility, this detailed conference is what you need to start strong and end victorious in your journey. The field's leading experts will share insight to ground-up construction, conversion projects and facility renovations, sharing case studies to illustrate specific development strategies. You'll get the know-how you need to succeed in the business — or avoid a bad investment!

Inside this online platform, users have access to presentation slides as well as a Resource Center featuring premium content that relates to the conference focus.

As a registered user, you can access all conference materials on-demand, including videos, session slides and the Resource Center, until February 11, 2015.

Our online conference is designed to share insight to ground-up construction, conversion projects and facility renovations, sharing case studies to illustrate specific development strategies. Our experts will share knowledge in building a new project, converting a property from another use, or renovating an existing self-storage facility. We look forward to interacting with you and sharing information on self-storage development.


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Cancellation/Refund Policy: No refunds will be issued for any registration cancellations at any time. Payment of registration confirms that you have read, understand, agree and will comply with the published registration cancellation policy. All registered attendees are subject to verification by show management. At show management's sole discretion, any registrations that are determined to not be valid are subject to cancellation. Informa Exhibitions reserves the right to revoke any registration at any time.


  • On Demand

    Opening Remarks, General Development Climate Mel Holsinger
    • Why investing in self-storage construction or rehab is better today than ever before
    • How the economy impacts storage demand and what to expect in the year ahead
    • What you can expect to see in the way of new construction
    • How to set realistic expectations for your development's investment return
    • How site, market and product selection creates a formula for success
    • Mel Holsinger President Professional Self Storage Management LLC.
  • On Demand

    Feasibility Jeff Kinder
    • The traditional characteristics of a good site
    • How to evaluate potential sites and choose one that meets your long-term objectives
    • How to determine an effective land cost
    • The hurdles developers commonly encounter, how they impact the site, and ways to overcome them
    • Factors you must examine when reviewing your market-area competition
  • On Demand

    Financing Neal Gussis
    • Loan structures and debt products available for self-storage
    • The most important factors and features in obtaining a new loan
    • How to choose a lender and know which is most suitable for your objective
    • How to prepare a loan request, including the major elements of the package and how to best present them
    • Areas to consider when negotiating loan terms
  • On Demand

    New Construction Rick Dodge and Frank G. Relf
    • Why you should build a new facility now
    • The costs of new construction and how to create an accurate budget
    • How to design and engineer your site for maximum value and profit
    • How to avoid change orders, control quality and anticipate construction time
    • Insight to interior and exterior design, including parking, landscaping and more
    • The connection between facility design and community relations
    • Steps a first-time developer might miss and answers to common questions
    • The do's and don'ts of multi-story construction
    • Rick Dodge Vice President Paramount Metal Systems
    • Frank G. Relf Owner and President Frank. G. Relf Architect, P.C.
  • On Demand

    The Conversion Process Jim Ponti
    • What to look for when choosing a building
    • The costs and financial risks of conversion
    • The legal issues involved including zoning, change of use, code compliance and permitting
    • Specific design issues associated with conversion
    • Post-construction regulatory issues: fire district, signage, infestation, tax appeals
    • What others have done to achieve a successful conversion
    • Common pitfalls, challenges and drawbacks
    • Tips for mixed-use conversion
    • Jim Ponti Regional Sales Manager Janus International
  • On Demand

    Facility Renovation and Expansion Tarik Williams
    • How to conduct a thorough property review to identify deficiencies
    • How to plan and prioritize improvements
    • How to create a refurbishing budget and prepare for contingencies
    • How to choose the right contractors and products for the job
    • How to barter deals and create a great relationship with your builder
    • When to consider expansion and how to prepare for it
    • How to choose the right expansion type for your property
    • How to budget for your expansion
  • On Demand

    Boat and RV Storage Bob Hayworth
    • Essential construction trends
    • Storage options, site design and layout
    • Building requirements
    • Construction costs
    • Amenities to add to a successful site
  • On Demand

    Closing Remarks Mel Holsinger

    Thank you for attending today’s conference! As you embark on your self-storage development journey, keep these things in mind:

    • Reach out and listen to the experts.
    • Continue to do your own research.
    • Attend industry tradeshows and conferences.
    • Remember other resources: industry magazines and websites, the ISS Store, webinars, etc.
    • Arm yourself with all the tools available.
    • Write down your plan, then modify, update and review it as necessary.
    • Invest wisely.
    • Stay focused. Stay positive!
    • Mel Holsinger President Professional Self Storage Management LLC.


  • Rick Dodge Vice President

    Rick Dodge has more than 30 years of experience in the self-storage industry. As executive vice president of Paramount Metal Systems, he has provided the company and its clients a multitude of services including manufacturing, erection, development and partnerships. Rick's qualifications have provided successful solutions to a mass of new construction projects as well as certified retrofit framing and roofing systems for conversions and facility renovations.

  • Neal Gussis Principal

    Neal Gussis is a principal at CCM Commercial Mortgage, where he provides mortgage brokerage and advisory services with a specialty in self-storage. For more than 20 years, Neal has sourced well in excess of $1 billion in financing as a direct lender and mortgage broker. Owners have come to know they can trust Neal to provide expert advice and know he has extensive reach to a wide variety of capital sources. He also has a background in storage ownership and management.

  • Bob Hayworth CEO

    Bob Hayworth is owner and CEO of Baja Construction Co. Inc., a design/build company specializing in carports and RV/boat storage. Baja has been in business for more than 25 years, with estimated annual revenue in excess of $25 million. Bob designed the patent-pending Solar Support System, which Baja has successfully implemented in the installation of more than 5 megawatts of fully integrated solar- and RV-shading structures. Bob is frequently invited to speak at industry events about solar-integrated carports and RV ports.

  • Mel Holsinger President

    Mel Holsinger is principal, president and CEO of Professional Self Storage Management LLC (PSSM), a third-party management, consulting and development firm he founded in Tucson, Ariz., in 2004. The company manages facilities in Arizona, California, Colorado and Texas. In 2012, PSSM merged with the Argus Self Storage Sales Network, also operating as the newly formed Argus Professional Storage Management LLC. Mel contributes regularly to the Inside Self-Storage magazine and website. He's a frequent speaker at industry events.

  • Jeff Kinder President

    Jeff Kinder started his self-storage career in 1986 with National Self Storage. He was later recruited to Public Storage Inc., where he served as a regional manager, the national director of marketing, and vice president of the management division. Jeff is currently president of Advantage Advisors LLC, a self-storage syndication and management company he founded in 1997. Besides operating its own portfolio, Advantage provides direct investment, syndication, management and consulting services to the self-storage industry.

  • Jim Ponti Regional Sales Manager

    Jim Ponti began his career in the banking industry as a commercial mortgage lender, asset manager and real estate appraiser. He worked with Safeguard Self Storage for seven years as a national operations manager, overseeing 33 facilities. Since 2002, he's worked for Janus International as a regional sales manager, providing feasibility, design, operations and product-application assistance to facility owners and developers. He's the former president of the Louisiana Self Storage Association and continues to serve on the boards of the Kansas, Louisiana, Mississippi, Nebraska and Oklahoma Self Storage Associations. He's also part owner in several Gulf Coast facilities.

  • Frank G. Relf Owner and President

    Frank Relf is owner and president at Frank. G. Relf Architect, P.C. For more than 30 years, he has provided architectural and engineering services to the self-storage industry for site acquisitions and planning, unit-mix analysis, zoning and municipal approvals, construction documents, and bidding and construction management. His projects have included new construction, conversions, remodels, expansions and specialty-storage designs. He's a licensed architect in several states and a long-time member of the national and New York Self Storage Associations.

  • Tarik Williams Vice President

    Tarik Williams is vice president of TLW Construction Inc., a self-storage and RV-storage general-contracting specialist for the western states. Mr. Williams is a member of the Arizona, California, and Texas self-storage associations. He holds degrees in construction and business, is a licensed real estate broker, and has formed investment groups for real estate acquisition and self-storage development.