Day 2: Generating and Managing Facility Income

  • October 17, 20131:00 P.M.-4:00 P.M. EDT/10:00 A.M.-1:00 P.M. PDT


Digital summits are a new experience in online education optimized for professionals who need a more robust set of information to help them make critical business decisions. These immersive education programs are presented by thought leaders in the self-storage field, addressing the industry's top challenges, strategies and solutions.

As a registered user to one or both parts of the summit, you can attend the live events on October 16th or 17th to view video content in real time, with live Q&A interaction with the presenter; or you can watch the content on demand after the live events have concluded.

Inside the digital-summit platform, users have access to a resource library featuring premium content from the presenter, along with additional resources from the event underwriters. You'll have the ability to create your own profile, pose questions, start a dialogue, download resource material and much more.

Our digital summit is designed to address executive-level issues pertaining to self-storage facility operation. Our expert will share his knowledge of the principles and evidence-based practices that can help participants run an efficient, profitable business, meet and exceed customer expectations, and generate more revenue. We look forward to interacting with you and sharing information on self-storage operation and ownership.


  • On Demand

    Effective Revenue Management Bob Copper Every self-storage operation could use more income, whether to offset rising expenses, increase facility value, or prepare for a refinance or sale. This segment will help you manage and improve revenue. Topics include:
    • Implementing systems to increase revenue, profit and value
    • Understanding the important numbers
    • Communicating the value of every dollar increase
    • Setting systems on auto-pilot
  • On Demand

    Turning Marketing Into Money Bob Copper Marketing can be a complex business component, but its principles in terms of helping your business make money are simple. In segment two, you'll learn key essentials from an ownership point of view. Covered topics include:
    • Understanding your marketplace
    • Developing and implementing an effective marketing plan
    • Creating a sure-fire follow-up system for customer leads
    • Using proven techniques to turn more prospects into tenants
  • On Demand

    Increasing Facility 'Rentability' and Value Bob Copper In this third and final segment, you'll learn strategies to increase the allure of your facility for tenants, improve the overall customer experience and generally improve your level of business. Topics include:
    • Taking a "customer’s eye view" of your site
    • Creating a customer-friendly experience
    • Learning to be proactive, not reactive, to facility challenges
    • Increasing the value of your self-storage assets


  • Bob Copper Owner and Partner

    Bob Copper is owner and partner in charge of Self Storage 101, an industry consulting firm specializing in operational improvement, training, audits, feasibility and market studies, and due diligence. As a prominent consultant, author, speaker and trainer, Bob has worked with hundreds of self-storage owners, operators and managers to develop strategies for operational improvement, revenue growth and value enhancement. As a self-storage owner himself, he also has a unique perspective that relates to working with other operators.