Update 3/1/21 – Carl’s White Glove Persona Storage & Wine Vault has opened in Naples. The facility comprises 89,523 square feet in 655 units. Nichols will serve as the staff wine consultant.
The facility will be managed by Life Storage Inc., a self-storage real estate investment trust that operates more than 875 storage facilities in 29 states and Ontario, Canada.
2/12/20 – Entrepreneurs Rachel Keller and Bruce Nichols are developing Carl’s White Glove Persona Storage & Wine Vault in Naples, Fla. The self-storage facility at 11201 Tamiami Trail E. will specialize in wine storage and “luxury” units. It’ll feature inventory-management solutions, pickup and delivery services, wine-cellar professional management, and wine-acquisition and divestment consultation, among other offerings. The site, which will also be equipped with solar energy as a power backup, is expected to open on May 1, according to the company website.
Keller and Nichols have extensive wine-industry knowledge. Keller is a high-end concierge specialist, with more than 25 years of expertise dealing with affluent clients and the multi-channel wine market. Nichols owns The Wine Store, a high-end specialty retail outlet. He also has four decades of hospitality and wine-industry expertise, according to the website.
The facility was designed by local firm MHK Architecture & Planning and is being built by Gates Construction Inc.