Clutter, an app-based business specializing in valet self-storage, has launched service in parts of New Jersey and New York. The service area in New Jersey stretches southwest from the Newark and Jersey City metro areas to Edison and Woodbridge Township. New York service is concentrated around New York City, including portions of Brooklyn, Manhattan and Queens, according to the company website. The move to the East Coast follows recent West Coast expansion in Southern California and the Bay Area.
The company has received more than $3.3 million in investment in recent months to help fund expansion. The addition of New York is in line with the company’s model of offering pickup and delivery services to storage customers in dense urban areas, and marks the company’s first indication of a national expansion plan, according to a press release. "In densely populated cities like New York, dealing with storage can be a real challenge," said Brian Thomas, founder and CEO. "With our entry into the market, Clutter will be changing the paradigm, providing a modern and accessible alternative [to traditional self-storage]. We guarantee our customers an intuitive process, a full visual inventory and easy access to their belongings."
The New York City market has been a hot market for valet-storage businesses in the last two years. There are at least four other valet-storage operators with service in the metropolitan area including Box Butler, Boxbee Inc., MakeSpace Labs Inc. and RedBin.
Similar to other valet-style storage operators, Clutter offers by-the-bin storage targeted at urban residents who don’t have adequate home storage. The Los Angeles-based company uses an online platform that allows customers to schedule free item pickup, maintain an image catalog of stored bins and bulky items, and schedule delivery of items to their home. The company launched in 2013.