At its recent annual company meeting, Santa Monica-based StorQuest Self Storage surprised employees by announcing their immediate participation in a unique charity event to support One Warm Coat. Sixty-five participants set out into the streets of Los Angeles with the goal of getting as many people as possible to donate their coats for people in need.
Company managers and corporate staff were split into four teams and designated to various regions of the city. Each team was armed with a collection box, event fliers and coat drive signage. To encourage public participation, StorQuest offered two months of free rent to anyone who donated a coat that day. To solicit donations, teams cheered at soccer games, sang Christmas carols ... whatever they needed to encourage someone to give a coat. The teams collected more than 200 coats literally off the backs of those walking around the streets of L.A.
Life footage of the StorQuest team efforts can be viewed at http://www.youtube.com/watch?v=4FgenMBPyd8.
Through December, StorQuest is also using its 45 self-storage facilities as designated One Warm Coat drop-off locations. At select facilities, StorQuest will be offering one month of free rent to anyone who donates a coat.
At the end of the month, all coats will be donated to homeless shelters within StorQuest's local communities, including the L.A. Mission, Martha's Kitchen, Bay Area Rescue Mission, Pomona Youth, Colorado Youth at Risk and the Central Arizona Shelter.
One Warm Coat provides tools and resources to help community volunteers in the collection of clean, reusable coats for donation to individuals.
StorQuest is the operating brand name of storage facilities developed and operated by The William Warren Group.