Self-Storage Operator StorageBlue Launches Valet-Storage Service

StorageBlue LLC, a New Jersey-based self-storage operator, has launched a valet-storage service called StorageBlue Now. Storage-bin pick-up and delivery is available to residents in some portions of Connecticut, North New Jersey and the New York City metro area, including all five boroughs and parts of Long Island, according to a company press release.

StorageBlue LLC, a New Jersey-based self-storage operator, has launched a valet-storage service called StorageBlue Now. Storage-bin pick-up and delivery is available to residents in some portions of Connecticut, North New Jersey and the New York City metro area, including all five boroughs and parts of Long Island, according to a company press release.

The company intends to scale the service nationally and has created a separate website for the valet-storage business. Customers can register online to receive four empty storage bins. Once bins are packed, StorageBlue Now will take photos of the containers and log them into the company’s system. Customers can name the bins, write a brief description of the items and view photos of contents through their online account, the release stated.

The cost of the service is $22 per month for four bins and $6 per month for each additional bin. Bulky items, such as bicycles, golf clubs and skis, can be stored for $10 per month, while larger items, like furniture and some appliances, cost $25 per month.

Bins will be stored at StorageBlue self-storage facilities. The company will deliver bins and larger items back to customers upon request for $25. StorageBlue Now customers must store items for at least three months and are prohibited from retrieving items at the location where their bins are stored, according to the company website.

“It’s like an extension of your walk-in closet—it’s easy, economic and life-changing for anyone who lives in a cluttered apartment or house,” said founder Alan Mruvka, who is also co-founder and CEO of the StorageBlue self-storage business. “Going on a ski trip? With a few clicks on your phone, you can order back your personal storage bin with your ski clothes in it, go on your ski trip; and when you’re done, we’ll come and pick it back up and store it again.”

StorageBlue launched its traditional self-storage operation last April with four facilities in the New Jersey communities of Hoboken, Jersey City, Newark and Union City. At the time of the launch, Mruvka said he intended to scale the brand nationally within 18 months. Last summer, the company refinanced its portfolio to help fund expansion plans. In July, it also launched a Web-based television channel on YouTube called StorageBlueTV that features a variety of shows related to self-storage, celebrities, do-it-yourself home projects and flea markets.

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