Elite Stor Capital Partners LLC, an equity investor focused on the self-storage industry, has hired Rob Consalvo as president and chief technology officer. In his role, Consalvo plans to build Elite’s management platform, which includes implementing an automated revenue-management system, advanced digital marketing, inquiry and conversion tracking, and other automated accountability systems, according to a company press release.
“Bringing Consalvo on board not only adds the [information technology] expertise our company has been searching for, but the skills to drive operational efficiency as we scale and strive to further enhance the customer experience and continue to drive outsized returns to our investors,” said Benjamin Macfarland, CEO and co-founder.
Consalvo was formerly the chief operating officer for iStorage, where he managed 70 self-storage locations across 12 states. The iStorage portfolio and property-management platform were acquired last year by National Storage Affiliates Trust, a Maryland real estate investment trust specializing in self-storage.
Elite is a real estate investment company focused on the acquisition of self-storage properties as well as direct-equity investments with developers and operators. Operating under the Storage Rentals of America brand, the company doubled its footprint in 2016 to nearly 3 million square feet of storage space, the release stated.