Self-storage directory Storage.com will make a monetary donation to the Boomer Esiason Foundation (BEF) to support cystic fibrosis research for every storage company that joins its member network this month. In addition, the company will donate money for every new storage rental booked through the website in September and October.

According to a company press release, the fight against cystic fibrosis is an issue close to Storage.com, which is owned and operated by B² Interactive, a digital-marketing agency based in Omaha, Neb. B² Interactive’s social media firm, Hurrdat Social Media, has had a long relationship with BEF and its president, Dave Rimington, a former NFL and college football player, the release stated.

“Over the years, we have had firsthand experience with not only the passion that Dave and the BEF team have, but also the incredible good the foundation can do,” said Bill Hipsher, CEO of Storage.com and co-founder of B² Interactive. “With our flagship self-storage website, Storage.com, we are fortunate to have a vehicle that can help individuals and causes throughout the year.” The partnership with the foundation will be a pilot program for Storage.com, opening the door for participation in other causes important to the company and its members, according to the release.

Rimington befriended Norman Julius “Boomer” Esiason in the 1980s when they both played for the Cincinnati Bengals. He has been involved with the foundation for 20 years. Under his leadership, BEF has instituted and developed a variety of educational programs, scholarships and media initiatives that have directly benefited cystic fibrosis communities nationwide.

Cystic fibrosis is a life-threatening genetic disorder in which the body produces a thick mucus that clogs lungs and prevents the creation of natural enzymes to break down food and absorb nutrients. It’s one of the most common chronic lung diseases in children and young adults.

Esiason’s son was diagnosed with the disease in 1993, at two years old. BEF was formed soon afterward to fund research to find a cure for the disease. The foundation also provides scholarships, transplant grants, hospital grants, education and awareness campaigns.

Based in Omaha, Neb., Storage.com is an online directory and marketing tool that delivers exclusive reservations and provides a complete search engine optimization package.

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