PhoneSmart, an off-site sales and reservation center for the self-storage industry, will donate 10 cents for each customer lead or reservation it generates this month, up to $1,250, for Kure It Cancer Research, a nonprofit dedicated to funding kidney and other cancer research.
Kure It was launched by self-storage industry veteran Barry Hoeven, who was diagnosed with kidney cancer in 1998. In April 2007, Hoeven partnered with cancer center City of Hope to create the Kure It! Kidney Cancer Research Fund, which raised more than $400,000. Kure It Inc. was established in January 2010 to grant funds to cancer researchers investigating progressive treatments and cures. To date the organization has raised more than $1 million.
We want to show how much money can be raised for Kure It even when donating such a small amount at a time, said Tron Jordheim, president of PhoneSmart. It would be a busy month, but we can definitely rent the 12,500 storage units needed to meet our goal. We also hope to bring each of our clients into the network of Kure It supporters by making these pledges for each reservation we generate on their behalf.
PhoneSmart was founded in 2000 to serve its parent company, StorageMart, and offer off-site sales support and call-center services to other companies in the self-storage and property-management industries. The company answers rental inquiries for more than 100 client companies and 800 individual properties in the United States, Canada and Mexico.