Holliday, Fenoglio, Fowler LP (HFF), a provider of commercial real estate and capital-markets services, has launched its sixth annual Giving Season Initiative to assist child-abuse victims in the Houston area.

The company is reaching out to its friends, colleagues and clients in the self-storage industry for donations to Child Advocates Inc., a local organization that guides more than 1,800 abused children annually to safe environments where they can thrive.

For the past five years, HFF has participated in the agencys Santas Wish List program, which raises funds to buy holiday gifts for kids. The team hopes to reach its donation goal by Dec. 7.

There is no limit on donation amounts. To be directed to an online secure form for credit card donations, click here.