In its approach to marketing, New Zealand self-storage operator National Mini Storage has carved out a niche through its wide and creative use of humor and content. It’s a company with big personality. In this video, we discover the charm is far more than skin deep. Employees yield insight to the company culture, discussing its training and development programs, career-advancement opportunities, and broad variety of roles. Branch managers, storage consultants, sales reps and others share what it means to be part of this fun-loving enterprise. Can you think of a better way to build brand loyalty and recruit new staff?
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