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Australian Self-Storage Operator StoreLocal Secures Naming Rights for Rugby ‘Hospital Cup’ Competition

StoreLocal, which operates more than 30 self-storage facilities in Australia, has purchased official naming rights for the Queensland Rugby Union (QRU) “Hospital Cup” competition. The partnership is for the remainder of the men’s 2022 season through 2024, according to the source.

The StoreLocal Hospital Cup is the top tier of the Queensland premier rugby competition. It provides a pathway to compete in Super Rugby Pacific, a men's professional union-club match involving teams from Australia, Fiji, New Zealand and the Pacific Islands.

“We’re proud to welcome StoreLocal into the Queensland Rugby Union family and are extremely grateful for their support of grassroots rugby through the StoreLocal Hospital Cup,” said QRU CEO David Hanham. “With over 100 years of history, the Hospital Cup is one of the proudest club-rugby competitions in the world, and StoreLocal’s support of the competition will help it continue to thrive and play a pivotal role within Queensland and Australian rugby.”

StoreLocal CEO Hans Pearson is an active member of the rugby community in Brisbane, Australia. “StoreLocal is thrilled to be partnering with Queensland Rugby Union to bring to life the 2022 StoreLocal Hospital Cup,” he said. “We respect the deep contribution that rugby makes to all levels of local communities across Australia. We're a nationwide business with an overriding commitment to local communities in all that we do. We see this partnership as the perfect opportunity to promote our shared passion for what it means to ‘be a local.’ The Hospital Cup is played by rugby's local heroes at local grounds. We couldn’t be more proud to take on the naming rights for this institution of Queensland rugby.”

Founded in 2015, StoreLocal is Australian-owned and -operated. It has facilities in New South Wales, Queensland, Victoria and Western Australia.

Source: Rugby Explorer, StoreLocal Announced as Naming Rights Partner of the Hospital Cup

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