Marketing plays a critical role in the success of any self-storage business. It not only helps you reach new customers, it fortifies your brand with existing ones. But the process has become increasingly complex as more options have come available. It can be challenging to determine where to spend your time and money.

The July 2024 issue of Inside Self-Storage Magazine is dedicated to helping facility operators strengthen their marketing. In addition to the informative features published in this print edition, we’ve assembled the following series of bonus online articles. They provide more insight on a variety of topics to help you meet your goals!

Let’s Get Rolling! Why You Need Video in Your Self-Storage Business Marketing Strategy
If you aren’t using video in your marketing, you’re missing a golden opportunity to connect with customers. Viewers are hungry for this content. Learn about the types of video you should be producing, where to post it, and how to partner with a professional to reach a broader audience.
By Quinn Johnson, Creative Brand Manager, Extra Space Storage Inc.

Quick Steps to Google Business Profile Success for Self-Storage Operators
One of the easiest ways to gain notice for your operation is through a Google Business Profile. This free digital-marketing tool makes an excellent online storefront, but there are steps you should take to maximize its effectiveness. Here’s how to fill out your profile properly and keep it up to date.
By Jim Ross, Founder, 3 Mile Storage

Opening a New Self-Storage Facility? Here’s How to Get a Jump on Your Launch Marketing
If you’re opening a new location soon, you’ll need a online-marketing plan to spread the word about the launch. To help establish your brand early and fill units from day one, follow these basic steps and the timeline for executing them.
By Tyler Suchman, Founder, The Storage Agency

Unraveling the Mysteries of Social Media Algorithms: A Primer for Your Self Storage Business
Social media algorithms are mysterious and misunderstood. They’re also critical to building a self-storage brand, so it’s important to understand what they are and how they work. Here’s a primer to help you improve the visibility and engagement of your posts.
By Andrew Todd, Senior Manager of Social Media, Extra Space Storage Inc.