How to Generate Qualified Leads: Refining Your Website With Conversion-Rate Optimization

This whitepaper by G5 explores conversion-rate optimization, a process that helps self-storage operators determine why website visitors aren’t being converted to customers. It also shows how to fix the problem through five strategic steps.


  • An explanation of the conversion-rate optimization process
  • The five steps to increase qualified leads
  • How to test the process and make adjustments