Strategies to Boost Income and Cut Costs: Taking a Page From the Playbook of Top Self-Storage Operators
In a struggling economy and competitive environment, it's critical that self-storage operators maximize every opportunity to generate revenue while minimizing the operational expenses that cut into the bottom line. Facility owners can boost their income and reduce operating costs by taking advantage of key strategies used by the industry's top operators. By adopting the same business strategies, facility owners can uncover new ways of bolstering their hard-earned profit. During this informative webinar, attendees will learn how to establish new profit centers as part of their self-storage business. They'll also learn about in-house marketing tools, many of which they can use for free, how to increase their buying power through the use of collaborative membership programs, and how to more effectively manage and train staff. If you own or operate a self-storage business, you don't want to miss this valuable information that will help you make more money!
By attending the free webinar, "Strategies to Boost Income and Cut Costs: Taking a Page From the Playbook of Top Self-Storage Operators," you will learn:
• How to establish new profit centers in your self-storage business
• Do-it-yourself marketing for little to no cost
• How to achieve bulk buying power through group memberships
• Strategies for building and maintaining a more effective management staff
• How to make more money through your self-storage operation
Tom Nicholson III is president of Norfolk, Va.-based AAAA Self Storage Management Group, a full-service management and development company incorporated in Virginia in May 1962. Nicholson joined his father in the business in 1979 after earning a four-way degree in business, English, biology and psychology from Roanoke College. Since that time, he has continuously been involved in the development, design, construction and management of self-storage facilities. A Nicholson Cos. affiliate, AAAA provides management/consulting services to the owners of more than 50 facilities throughout 10 eastern states, containing more than 3 million square feet of space and representing more than $200 million in value. Most of the company's management accounts take advantage of the brand recognition offered by using its AAAA Self Storage trade name.
Scott Styer is a district manager of AAAA Self Storage Management Group, where he handles the company's marketing and affiliate programs and is a member of the operations department. He joined the company in 2009 after overseeing a top self-storage operator Northeast Florida for more than eight years. Styer is a graduate of Lanier Technical College in Atlanta.