Increasing Your Conversion Rate: Helping Self-Storage Managers Turn Callers Into Renters
A lack of employee training in sales and customer service can have a negative impact on a self-storage facility's ability to convert callers (prospective customers) into renters, ulimately hurting the business' bottom line. ...More
April 15, 2010 Sue Weinman
Posted in Articles,
Marketing
Creating the Perfect Self-Storage Marketing Mix: Yellow Pages, Web and More
While self-storage is still a good investment, it takes more diversified and creative marketing strategies to fill units. Trying new marketing avenues could help self-storage operators reach a bigger customer base. ...More
January 23, 2010 Sue Weinman
Posted in Articles,
Marketing
The White Pages: A Forgotten Marketing Tool
These days, most of the emphasis is placed on the value of the Yellow Pages, but self-storage operators shouldn’t take their business White Pages listing for granted. Ensure listing information is correct by following these simple steps. ...More
August 24, 2009 Michelle Millis
Posted in Articles,
Marketing
Using Yellow Pages Coupons to Promote Self-Storage
If your usual self-storage customer is a value shopper rather than a price shopper, you have to use every possible opportunity to advertise your specials, including Yellow Pages coupons. ...More
June 10, 2009 Sue Weinman
Posted in Articles,
Marketing
Capturing Self-Storage Customers on the Web
With Internet usage reaching the billions, how you market your business, especially on the Web, is even more important than ever. Contrary to popular belief, studies have shown that sometimes going “back to the basics” is actually more beneficial to your business and to the ...More
February 19, 2009 Michelle Millis
Posted in Articles,
Marketing,
Technology
Self-Storage Yellow Pages Advertising in Troubled Times
Sue Weinman of Michaels Wilder Inc. advises self-storage operators to take advantage of the downturn in the economy and negotiate better deals with Yellow Pages advertising reps. By no means should marketing come to a halt for self-storage owners during tough times. ...More
February 17, 2009 Sue Weiman
Posted in Articles,
Marketing
Self-Storage Yellow Pages: Message Trumps Size
When it comes to self-storage Yellow Pages advertising, the message has become far more important thant the ad's size or location. ...More
January 13, 2009 Sue Weinman
Posted in Articles,
Marketing
Making Marketing Decisions in Tight Economic Times
Our industry offers a valuable solution to the problems customers face in a tight economy, whether it be a home foreclosure, downsizing or, in the case of small business, the need for cheaper warehouse space. Facility owners should capitilize on the services they offer to ...More
August 26, 2008 Sue Weinman
Posted in Articles,
Management,
Marketing
