Inside Self-Storage

Social Media

The Lock Up Self Storage Gives Away 32 iPod Touches to Facebook ‘Friends’

In appreciation of new and existing customers, The Lock Up, a Chicago-based self-storage company with 32 facilities nationwide, wrapped up the year by giving away a new Apple iPod Touch at each of its locations. ...More
December 30, 2010
Posted in News, Management, Marketing
Building Your Brand: Modern-Day Guidelines for Marketing a Self-Storage Business

This e-book provides insights and tips for self-storage facility operators to promote their businesses to their target audience through multiple avenues and with maximum return on investment. Readers will learn about cost-effective, contemporary methods to market ...More
December 3, 2010
Posted in Reports, Management, Marketing
Self-Storage Directory Storitz Launches 'Eat Pray Store' Marketing Campaign

Storitz Inc., an online self-storage directory and comparison tool, has launched an online marketing video titled “Eat Pray Store,” playing off the themes of personal adventure and introspection examined in the new movie release “Eat Pray Love,” starring Julia Roberts. ...More
November 26, 2010
Posted in News, Management, Marketing
LifeStorage Launches 'Why I Need Self-Storage' Video Contest

LifeStorage, a Chicago-based self-storage operator with 16 locations, has launched a fun video contest for the public. Interested parties should submit a creative two-minute video explaining why they “desperately need” self-storage. The winner gets a free rental on a ...More
November 25, 2010
Posted in News, Management, Marketing
Social Networking Takes Off on Self-Storage Talk

Similar to the Facebook model, Self-Storage Talk members can become "friends," meaning that they have given each other access to their social profiles and information. ...More
November 16, 2010 By John Carlisle
Posted in Blog
Organizing a Comprehensive Ad Campaign for Self-Storage: Incorporating Print, Web and Other Media

For your self-storage facility to combat the increase in square footage, the poor economy, and the insane amount of discounting being promoted, you must have a comprehensive marketing plan that covers print, Web and promotional materials. ...More
November 9, 2010
Posted in Articles, Management, Marketing
Brooklyn StorageMart Sports Billboard to Heat Up Knicks vs. Nets Rivalry, Holds Ticket Giveaway

The StorageMart self-storage building in Brooklyn, N.Y., is sporting a sign to fan the heat of basketball rivalry between the New York Knicks and New Jersey Nets. To capitalize on the buzz, the company has launched social-media campaign, giving away tickets to a showdown ...More
November 3, 2010
Posted in News, Marketing
The Lock Up Self Storage Launches Facebook Contest

The Lock Up, a Chicago-based self-storage company with more than 30 facilities nationwide, is offering visitors to its Facebook page in November the chance to win an Apple iPod Touch. ...More
October 29, 2010
Posted in News, Marketing
How Will the Growth of Social Media Affect the Self-Storage Industry?

Regardless if you’re an avid Tweeter or FarmVille devotee—or think social media is for teens and people with too much time on their hands—it’s here to stay, says social media experts. How will the social-media explosion affect the way self-storage operators do business? ...More
October 21, 2010 By Amy Campbell
Posted in Blog, Management, Marketing
Chiswell's Thoughts From the Road: Self-Storage Rules of Thumb, Facebook’s Reach and Employee Rights to Privacy

Self-storage expert Jim Chiswell talks about industry rules of thumb, the role of Facebook in a self-storage operation, and the issue of employee rights to privacy when it comes to using the Internet at work. ...More
September 18, 2010 By Jim Chiswell
Posted in Articles, Management, Marketing

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