Self-Storage Operating Performance


  • Why and When to Sell
    We have all heard the saying, "Buy low and sell high." But if investing is this easy, why don't we always take advantage of economic cycles, interest rates, locations, etc., and make serious returns every time we sell? Self-storage owners, like those of other real estate ...More
    February 1, 2002 Jack Guttman Posted in Articles
  • Competitive Pri¢ing
    Do you remember back to your college marketing class when your professor taught you about the five P's of marketing? They were product, position, placement, promotion and price. In the self-storage industry, I think we need to add one more P--people. The idea is, if you pay ...More
    January 1, 2002 Jeff Kinder Posted in Articles
  • Inside Self-Storage Magazine 10/2001: A Comprehensive Marketing Plan
    A Comprehensive Marketing PlanWhat you should be doing each day, week, month, quarter and year By Fred Gleeck One of the three biggest mistakes I see made by self-storage operators is not having a comprehensive marketing plan. Over the past several issues, I've shared ...More
    October 1, 2001 Fred Gleeck Posted in Articles
  • Best in Class
    Best in ClassA tribute to small operators By RK Kliebenstein What does it really mean to be No. 1? That your facilities comprise the most square feet? The most units? The most land? The most employees? Are any of these important enough to make you No. 1? I was recently ...More
    October 1, 2001 RK Kliebenstein Posted in Articles
  • Inside Self-Storage Magazine 07/2001: Occupancy Rates as a Marketing Tool
    Occupancy Rates as a Marketing Tool By Fred Gleeck At a recent self-storage tradeshow where I was exhibiting, an operator walked by my booth and looked up at my sign, which read, "How to competition-proof your self- storage facility." As he walked by, I tried to ...More
    July 1, 2001 Fred Gleeck Posted in Articles
  • Seven Deadly Sins of Self-Storage
    Seven Deadly Sins of Self-StorageAre you really recession-ready? By R.K. Kliebenstein Talk of recession is in the air. Whether you are a seasoned operator or the newest store in lease-up, this has to be a subject of interest. Have you already prepared for an economic ...More
    July 1, 2001 R.K. Kliebenstein Posted in Articles
  • Serving Up Truck Rentals
    Serving Up Truck RentalsUsing this growing ancillary to become the competition By Kirk Nash If you talk to any entrepreneur in self-storage and ask him where he wants to see his business in the future, his answer will depend on his level of current success. If he is just ...More
    March 1, 2001 Kirk Nash Posted in Articles
  • Become the Competition: Why rental trucks make all the difference
    Become the CompetitionWhy rental trucks make all the differenceBy Kirk NashTalk to any entrepreneur in the business. Ask them where they want their business to be in the future. Chances are their answer will depend on where they are currently. If it's a new business, they ...More
    March 1, 2001 Kirk Nash Posted in Articles
  • The Cost of an Average Manager, Part II
    The Cost of an Average Manager, Part IIProfessional managers are part of the solution, not the problem By R.K. Kliebenstein This is the second part of a series on dealing with staffing changes. Previously, we discussed the self-storage supervisor/owner's role in the ...More
    January 1, 2001 R.K. Kliebenstein Posted in Articles
  • Pricing Your Product
    Pricing Your ProductPushing the limits of profitability By Jeff Kinder One of the most important tasks we share as self-storage operators--whether we have 1,400 facilities or 1,400 square feet--is deciding how much to charge for our units. As the industry matures, ...More
    December 1, 2000 Jeff Kinder Posted in Articles