Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
G5 Launches ‘DXM Marketing Cloud’ Platform for Self-Storage Operators
G5, a provider of Digital Experience Management (DXM) software and various marketing services for the self-storage industry, has released a new software platform called DXM Marketing Cloud. The product includes eight product and service solutions designed to drive the ...More
Is Wine Storage Viable for Your Self-Storage Location?
While some wine-related businesses and collectors still attempt to store their wine in-house, the demand for off-site storage is increasing. If you’re a storage-facility owner, now’s the time to re-evaluate the demand for wine storage and determine if it’s ...More
Does Better Business Bureau Accreditation Matter for Self-Storage Operators?
A Better Business Bureau membership was once the gold star of business reviews for self-storage facilities. But with online-review sites like Yelp now available, should operators still pursue this paid form of accreditation? ...More
3 Social Media Advertising Features to Reach Your Self-Storage Audience
Having a strong social media presence should be important to every self-storage operator. Here are three features of the equation you should understand to maximize paid advertising for your business. ...More
A Self-Storage Operator Shares Insight on the Ferguson Riots
A self-storage operator living and working just four miles from the center of the riots in Ferguson, Mo., shares insight on the fallout for his facility and a nearby Public Storage. He also offers advice on keeping yourself and business safe during a crisis. ...More
The Facts About Self-Storage Tenant Insurance vs. Protection Plans
Although self-storage tenant-insurance programs and tenant-protection plans seem similar, they are very different products. This article clears up confusing information about these distinct insurance offerings. ...More
Soldier Wins Settlement From Southern Mini Storage of Sanford, NC
A U.S. district judge ruled on June 26 that Southern Mini Storage of Sanford in North Carolina violated the Servicemembers’ Civil Relief Act (SCRA) when it auctioned property belonging to a deployed special-operations soldier without a court order. The soldier, who ...More
Partnering With the Self-Storage REITs: Facility Operators Get Solutions for Management and More
The self-storage real estate investment trusts (REITs) do more than just operate their own businesses. Some of them also offer solutions to smaller operators including third-party management services and industry exit opportunities. Here are some things to consider if ...More
Westy Self Storage in Norwood, NJ, Provides Free Storage to Aspiring Eagle Scout, Book Drive
Westy Self Storage in Norwood, N.J., is helping a Boy Scout earn his Eagle Scout designation by donating one free month of storage and boxes for his service project. Brendan Leddy, a member of Norwood's Boy Scout Troop 120, is collecting books for the Worldwide Book Drive ...More
Dare to Be Different: Put Your Self-Storage Talents on Full Display
What can an elementary school talent show teach self-storage businesses about basic marketing and business principles? As it turns out, plenty. If you’re going to operate in a competitive environment crowded with many of the same types of businesses, you have to ...More