Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Are Apartment-Complex Storage Units a Growing Threat to Self-Storage Businesses?
As people have downsized into smaller homes and gained an appetite for urban living, apartment and condominium complexes have increasingly added the convenience of for-rent storage options for tenants. With spaces ranging from small lockers to garage-sized units, does the ...More
Light Up Your Customers’ Lives With Great Self-Storage Customer Service
Great customer service is really about mastering the little things and making customers’ lives easier. Guest blogger Jacqueline Feldman of Advantage Consulting & Management says customers who walk into a storage facility are looking for an answer to a problem. ...More
What Self-Storage Operators Should Know About Twitter’s New Design
Twitter’s new user-profile design may have some similarities with Facebook, but the layout and added features provide much-needed improvements. Here’s an overview of the changes of which self-storage operators should be aware, as well as tips on how to optimize ...More
5 Self-Storage Automation Trends: Technology Produces Revenue, Cuts Costs and Pleases Consumers
As self-serve tools have become commonplace for consumers, self-storage operators have expanded their use of automation to help generate revenue, cut operational costs and increase customer satisfaction. Here are five technology trends we’re seeing in the self-storage ...More
Marketing Expert John Jantsch Discusses How to Stand Out in the Self-Storage Industry
In this one-on-one interview, marketing guru John Jantsch, author of “Duct Tape Marketing,” explains how self-storage operators can stand out in their markets, sharing common mistakes made by small-business owners, the importance of networking and the key to ...More
Self-Storage Tenant Insurance vs. Protection Plans: Differences, Advantages and Risks
Self-storage tenant insurance and tenant-protection plans, while both providing remedies for tenants who suffer damage or loss to their stored goods, are not the same product. This article addresses the differences between programs as well as the advantages and risks of ...More
Self-Storage Lien-Law Bill Stalls in Massachusetts Legislature
A Massachusetts bill that would update the state’s self-storage lien-law procedures has stalled in the legislature. Lawmakers ended their formal session last week without a floor vote on Senate Bill 2297, which would allow tenant e-mail notifications, advertising of ...More
Is Your Self-Storage Business in Shape for Summer?
Summer is the season of youth and vitality, vigor and confidence. And for many self-storage operators, it’s also the busiest time of the year. Although we’re already in the middle of the season, it’s not too late to begin your business workout regimen. The ...More
The Do’s and Don’ts of Filing an Insurance Claim: A Guide for Self-Storage Operators
The majority of self-storage operators may one day find themselves faced with filing an insurance claim. Here are a few important do’s and don’ts that will help ensure the best possible outcome in the event something goes wrong. ...More
Guardian Mini Storage of St. Helens, Ore., Updates Look and Services
Guardian Mini Storage of St. Helens, Ore., which has been under new ownership and management since September 2013, has updated its curb appeal and expanded its services to be more customer-friendly. The 15,000-square-foot, 123-unit self-storage facility at 2035 Old Portland ...More