Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Sending Out an SOS: When Should Self-Storage Managers Seek Help?
Every self-storage manager needs help from time to time. Perhaps you’re ill, overwhelmed or under qualified for a task, or simply need validation that you’re on the right path. You don’t want to appear inept, lazy or weak. Fortunately, there are a few ...More
Westy Self Storage of East Northport, NY, Hosts Donation Drive to Support Homeless U.S. Veterans
Westy Self Storage of East Northport, N.Y., is a hosting a donation drive to benefit General Needs Ltd., a nonprofit that assists homeless U.S. veterans. Donations of basic living items, such as blankets, clothing, toiletries and towels, will be accepted through Feb. 27 at ...More
Self-Storage Employee Evaluations: When and How to Assess Your Staff
Everyone desires feedback about their work performance, including self-storage managers. Here’s insight on how to build an effective staff-evaluation process. ...More
Tracking Self-Storage Facility Performance: A List of Important Measurements
It’s easy to get confused or overwhelmed by the many statistics you can generate from self-storage management-software reports. Here’s a look at some of the key data points you can leverage to get a clear picture of facility performance. ...More
Understanding the 3 Types of Self-Storage Management-Software Platforms
Self-storage management software helps facility operators handle the strain of day-to-day operation. To choose the right package, they must understand the difference between standalone, Web-enabled and Web-based platforms. ...More
Are You Lost in a Sea of Self-Storage Data?
We have access to so much information these days that it’s difficult to know which is reliable. Think about the ways you use data in your self-storage business. Do you know what info is accurate and the best ways analyze and apply it? The Opening Session for this ...More
Rental-Rate Pricing Strategies for Self-Storage Owners
Knowing when and to whom rental-rate increases should be given, as well as how much they should be, is one of the most important aspects in operating a profitable self-storage facility. Follow this advice to expertly raise rates for new and existing customers. ...More
Author Mark Helm: Self-Storage Owners Have a Financial Advantage Over Other Entrepreneurs
Self-storage owners have a financial advantage other entrepreneurs can’t capitalize on, according to Mark Helm, author of “Creating Wealth Through Self-Storage.” In this video, Helm explains how self-storage owners can use the predictability of capital ...More
Insights From a First-Time Self-Storage Developer: Designing a Marketing Strategy for a Facility in Lease-Up
A marketing strategy is critical to the success of any self-storage facility, particularly a new one in lease-up. The owner of Delaware Beach Storage Center in Lewes, Del., shares her plan to promote her facility, which is scheduled to open in May 2016, and maximize ...More
4 Ways to Handle Bad Reviews of Your Self-Storage Business
User reviews are important for your self-storage facility’s overall online reputation. However, not all will be glowing testimonials. Here are four ways to successfully handle a bad review. ...More