Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Spring-Cleaning Spruce-Up: Improving Your Self-Storage Facility's Appearance and Function
Taking proper care of your self-storage facility is key to attracting and retaining tenants as well as guaranteeing property value. Follow these tips to build a better facility-maintenance program that creates curb appeal and more revenue. ...More
Live From the 2015 ISS Expo: Marc Goodin Talks About Self-Storage Customer Service
In this video, filmed at the 2015 Inside Self-Storage World Expo, Marc Goodin, president of Storage Authority LLC, offers advice on improving your customer-service skills. He also talks about unique ways operators can attract and serve their customers better. Storage ...More
Redesigning Your Self-Storage Management Office: Makeover Tips
A self-storage facility’s curb appeal may give tenants a first impression of your business, but it’s often your office’s appearance that will actually make or break the rental deal. Here are some considerations for redesigning and upgrading your office ...More
Tennessee Self Storage Association Names 2014 Manager of the Year
The Tennessee Self Storage Association (TNSSA) has named Donna Porter, manager of Storage Solutions in Columbia, Tenn., as its 2014 “Manager of the Year.” The facility at 6201 Cayce was recently acquired by Lydia, Mary Ellen, Maureen and Maurice Brown. ...More
California Self Storage Association Partners With California Employers Association to Provide HR Support to Members
The California Self Storage Association (CSSA) has partnered with the California Employers Association (CEA) to provide CSSA members with free access to a Human Resource (HR) Hotline and other HR-related resources. The CEA employs a staff of HR and labor-relations ...More
What Should a Self-Storage Manager Be Paid?
Most of us are uncomfortable putting a price on our professional worth. It’s not an easy thing to assess one’s own value. For many industries, there are online resources that help employees find benchmarks for wages and salaries. Unfortunately, there’s no ...More
Amy’s Attic Self Storage in Harker Heights, TX, Hosts Craft Festival to Benefit Children’s Charity
Amy’s Attic Self Storage in Harker Heights, Texas, hosted its first craft festival on May 2 to benefit the Rainbow Room, an emergency-resource center for Bell and Coryell County Child Protective Services case workers to help them meet the critical needs of abused and ...More
MiniCo Releases New Ladder-Safety Video for Self-Storage Operators
MiniCo Insurance Agency LLC, a provider of insurance products for the self-storage industry, has released the third video in its series on safety and loss control for self-storage operators. Focusing on ladder safety, the new “short” is available through the ...More
Self-Storage, Technology and Around the Clock Convenience
Businesses in every sector, including the self-storage industry, are using technology to respond to the increasing demand from their customers to have products and services when they want them. Here are a few technology-based tools operators can use to add around the clock ...More
Just Reward: Are Customer Loyalty Programs Right for Self-Storage?
The prevalence of loyalty programs means consumers are becoming conditioned to expect them as a normal byproduct of choosing to spend discretionary income with a particular brand. As the evolution of self-storage moves increasingly toward specialty retailing, it may be time ...More