Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Are Your Customers Thankful for Your Self-Storage Business?
The majority of self-storage owners undoubtedly appreciate their customers, but are customers thankful to be able to do business with those operators? The consumer difference between “have to” and “want to” can be a fine line, but the customers that want to do business with ...More
Remembering the ‘Other’ Holiday When Decorating Your Self-Storage Facility This Season
‘Tis the seasons to celebrate—and decorate your self-storage facility. But before going all red and green, consider adding some blue and white to acknowledge the Jewish holiday Hanukkah. ...More
Fighting Brain Freeze: Winter Maintenance Tips for Self-Storage Operators
With winter weather arriving, self-storage operators in some parts of the country are facing snow-packed driveways, wet walkways, frozen pipes and a host of other challenges. Here are some tips to help them keep climate trials from creating a winter horror story. ...More
Texas Self-Storage Operator Amazing Spaces Raises Money for Shriners Hospitals for Children
Amazing Spaces Storage Centers, a self-storage operator with four facilities in Texas, recently donated $1,748 to the Shriners Hospitals for Children in Galveston. The company began collecting funds in September for the annual Make a Difference Donation Campaign, which was ...More
Self-Storage Profit Think Tank: Ideas to Generate More Add-On Revenue
Self-storage operators think outside the boxes, locks and mattress bags and tell us what they would sell in a world where legal issues don’t count and they could sell anything they wanted at their facility to make more money. Get some fresh ideas that might work at your ...More
UK Self-Storage Industry Evolves and Expands Despite New Tax and Other Challenges
Despite a number of challenges—including a new tax—the U.K. self-storage industry has continued to propel forward, evolving to fit the changing needs of consumers and expanding into new markets. ...More
The Social Evolution of Self-Storage Facility Managers
Today’s self-storage managers increasingly find themselves confronted with the need to evolve into great social managers. Guest blogger Robert Madsen says some have grown into this new role naturally while others have found it challenging and uncomfortable. He offers a few ...More
3 Mile Domination Quick Hit: Do You Know Your Self-Storage Customer-Closing Rate?
In this "Quick Hit" video segment from 3 Mile Domination, Jim Ross discusses why it is important for self-storage operators to know their customer-closing rate. Ross says knowing what percentage of customer inquiries are converted into actual rentals each month can help ...More
Alaska Self-Storage Manager Shares Hot Wheels Through ‘Random Acts of Kindness’
Jesse Flores, self-storage manager at Alaska Mini Storage in Fairbanks, Alaska, has become a kind of Santa Claus figure in the world of Hot Wheels collectors, sharing and giving away portions of his personal collection. Flores regularly sends packages known a RAOKs (random ...More
5 Steps to Creating Promotional Pieces That Attract Self-Storage Tenants
When creating a promotional marketing piece to attract new customers to your self-storage facility, keep these five key elements in mind. These guidelines will help you write copy that even your toughest prospects can’t resist. ...More