Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Red Roof Self Storage Highlights Property Amenities
This short commercial for Red Roof Self Storage in Reno, Nev., offers a comprehensive tour of the facility and all of its amenities. The video highlights the property’s varied unit sizes, outdoor RV parking, expansive retail area and year-round access. It also ...More
Taking Advantage of Online Storage Auctions: How They Work, Benefits and Choosing a Platform
Online auctions have become increasingly popular in the self-storage industry, and for good reason. Here’s a look at how they work, the benefits to facility operators, and tips for choosing a platform that’s right for your business. ...More
Web-Marketing Services for Self-Storage: Outsource or DIY?
There are many companies out there hoping to sell their online-marketing services to self-storage operators. Here are pointers to help you determine when to hire someone to perform these duties or do it yourself. ...More
Are You Offending Your Self-Storage Prospects Without Realizing It?
What a self-storage manager chooses to call a prospect before the person’s name is learned or any kind of rapport is developed can create mutual trust and respect or, perhaps, alienation. It may seem innocuous, but the honorifics we choose to apply to complete ...More
Live-Video Monitoring and Self-Storage: Avoiding Crime, Risk and Liability
Live-video monitoring is a new risk-management solution for self-storage operators. The advanced security technology helps to reduce theft and property damage, increase occupancy levels, and consolidate camera security onto a state-of-the-art enterprise platform. ...More
Considerations for Outsourcing Your Self-Storage Manager Training
There are a number of industry experts who can provide training for self-storage managers. Here are some things owners should consider to help them decide if outsourcing is right for their staff. ...More
A Self-Storage Operator's Guide to Hiring Outside Service Contractors
When you operate a self-storage facility, there are times when you need to hire outside service contractors. Here are some things to consider the next time you negotiate a contract. ...More
Happy Birthday, Self-Storage Talk: Community Celebrates 7 Years!
This month, Self-Storage Talk is celebrating its seventh birthday! Find out how the biggest online self-storage community will benefit you! ...More
E-SoftSys Releases Version 4.5 of Self Storage Manager Software
E-SoftSys, a provider of self-storage management software, has released version 4.5 of its Self Storage Manager (SSM) program and e-CRM, its customer-relationship-management module. The new version was designed for enhanced connectivity using the latest .Net technologies ...More
From Onsite to Online: How Hosting Local Events Can Improve Your Self-Storage Facility’s Web Presence
Hosting a local event doesn’t just increase your self-storage facility’s physical presence, it can help to increase your Web presence. Learn how to leverage technology to bring in online leads when you host live community events. ...More