Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Mastering Social SEO: Tips for Self-Storage Operators
Self-storage operators can stop focusing on website keywords to gain higher page rankings. These days, a solid social SEO program will result in increased traffic, new customers and a higher net operating income. Learn what a social SEO program is and how to ...More
Creating Your Annual Self-Storage Budget: A 2015 Financial Guide for Facility Owners
Setting an annual budget for their business can help self-storage owners predict cash flow, set goals for revenue growth and create a framework from which to manage expenses. This seven-step process will help you create the ideal facility budget for 2015. ...More
The Legalities of Storing Vehicles: Insight for Self-Storage Operators
Inside Self-Storage talks with attorney Jeffrey Greenberger about important vehicle-storage issues, including the rental agreement, value limitations and lien sales. ...More
Making the Right Call on Self-Storage Business Accountability
Just as umpires have to diffuse volatile situations with players, self-storage managers sometimes have to calm customers who genuinely believe damage has been inflicted upon their property or well-being. How managers handle themselves when things go awry can go a long way ...More
The 5 Phases of Hiring: Identifying Your Perfect Self-Storage Facility Manager
Hiring a new self-storage manager takes time and a well-structured plan. Follow these five phases of the interview process to ensure you find the right person to fill your open position. ...More
Self-Storage Insurance Coverages and Claims Handling: Mitigating and Managing Your Risk
The unique nature of the self-storage industry makes it necessary to look into specialized insurance coverages. A facility’s policy should include coverages that guard against risks specific to our business. This article explains key coverages, steps to mitigate ...More
Self-Storage Revenue, Profit and Cash: Am I Making Any Money?
To get a sense of a self-storage facility’s true operating performance, an owner must understand his financial statements and the impact his decisions have on his money. Here’s a breakdown on three key factors: revenue, profit and cash. ...More
The 4 Tenets of Self-Storage Roofing
A self-storage facility’s roof system is a critical part of keeping tenants’ belongings safe. When adding a new roof or sustaining an existing one, operators should consider these four tenets: good design, quality materials, proper installation and regular ...More
5 Building Blocks to Quickly Increase Self-Storage Rentals
Increasing customer conversions doesn’t have to be complicated. Guest blogger Magen Smith offers five building blocks self-storage managers can use to sharpen their sales acumen, boost marketing and customer-service effectiveness, increase efficiency and, ultimately, ...More
Are You Wild and Crazy About Your Self-Storage Marketing?
While it's unlikely you're sitting on a big pile of cash to fund your self-storage marketing, it doesn't mean your campaigns and delivery have to be ho-hum. In fact, a smaller budget can sometimes be a blessing in disguise. Really, it's an opportunity to be wild ...More