Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Self Storage Association, Idaho Self Storage Association Oppose State's Purchase and Management of Self-Storage Facility
The national Self Storage Association and the Idaho Self Storage Association have written a letter of opposition to the state of Idaho's recent purchase of a self-storage facility. ...More
Self-Storage Businesses and Government Don't Mix
The recent acquisition of a self-storage facility by the state of Idaho could set a dangerous precedent. Blogger Matthew Van Horn enumerates all the reasons why this is a bad idea for the self-storage industry. ...More
Westy Self Storage of Stamford Coordinates New Four for Four Charity-Donation Drive
Westy Self Storage of Stamford, Conn., is the designated drop-off location for a new “Four for Four” charity-donation drive that benefits local not-for-profit organizations: Dress for Success of Mid-Fairfield County, Friends Book Shop at the Ferguson Library, Laurel House, ...More
Top 10 Customer-Service Mistakes and How to Avoid Them
Many of the most common customer-service mistakes can be corrected or avoided with employee guidance, supervisor patience and a commitment to putting the customer first. ...More
Colorado Police Discover Stolen Property in Self-Storage Units
A tip led to the discovery of thousands of dollars of stolen property at an Uncle Bob's Self Storage in Aurora, Colo., and the arrest of one man. ...More
Managers Talk Maintenance on Self-Storage Talk
When it comes to self-storage facility maintenance, there's no better place to get advice—or share some—than Self-Storage Talk. ...More
Training Self-Storage Managers: Creating a Manual, What to Teach, Choosing a Trainer and More
To remain competitive, self-storage operators must have highly trained and motivated staff. This article contains insight and advice for creating your own manager-training program or hiring an outside trainer to work with your employees. ...More
How Will the Yahoo/Bing Merger Affect Your Self-Storage Facility's Online Marketing Campaign?
The recent Yahoo/Bing merger could bring changes to the way self-storage operators conduct their online marketing campaigns. ...More
Guidelines for Choosing a Self-Storage Tenant-Insurance Partner
Self-storage tenant insurance provides peace of mind for facility operators and tenants, and can create a dependable revenue stream for the storage business. ...More
Gotten Any Positive Publicity Lately? Why the Heck Not?
Positive public relations is some of the best (and cheapest) marketing around for self-storage businesses, and yet too few facility operators participate in community and charitable events—or actively promote themselves when they do. Getting press coverage is easier than it ...More