Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.

  • Making Marketing Decisions in Tight Economic Times
    Our industry offers a valuable solution to the problems customers face in a tight economy, whether it be a home foreclosure, downsizing or, in the case of small business, the need for cheaper warehouse space. Facility owners should capitilize on the services they offer to ...More
    August 26, 2008 Sue Weinman Posted in Articles, Management, Marketing
  • Seven Design Essentials for Efficient Self-Storage Operation
    Several design elements that affect self-storage operational efficiency should be considered in the blueprints phase, long before groundbreaking begins. ...More
    August 24, 2008 Linnea Appleby Posted in Articles, Construction, Management
  • Chiswell's Thoughts From the Road: Self-Storage Security, the Economy and Community Tools
    A lot of self-storage operators out there believe they provide site security simply because they have keypads, cameras and other similar equipment. What they don't realize is the technology doesn't run itself. It’s the person behind the counter who is managing the ...More
    June 23, 2008 Jim Chiswell Posted in Articles, Management, Technology
  • A Storage Pro in Action and Other Thoughts From the Road
    During a recent meeting in Phoenix, I had a chance to witness firsthand how a self-storage professional handles a crisis. Knowing just how busy everyone at this meeting was, we all had agreed to keep our telephones on so we could deal with important issues. Little did any ...More
    April 28, 2008 Jim Chiswell Posted in Articles, Management
  • Delivering the Hard Message: Employee Termination
    We entrust the care and management of our multimillion-dollar facilities to what we hope are competent, honest, well-intended employees, but sometimes there is a gap between what we expect from them and what we get. We then experience the emotional turmoil of what to do ...More
    April 26, 2008 Linnea Appleby Posted in Articles, Management
  • Managing Your Overseas Storage Operation
    Having spent the last 12 years in self-storage management, I’ve dealt with most of the common and unusual situations we’ve all faced. Little did I ever expect that I’d apply these principles and experiences in assisting developers around the world. In the ...More
    April 17, 2008 David Blum Posted in Articles, Management
  • Virtual and Remote Management Techniques
    All across America there are self-storage properties without offices and on-site staff. Back in the old days, prospective tenants could pick their own units, secure them with their own locks, fill out a contract and mail it with a check in the self-addressed stamped ...More
    April 14, 2008 Tron Jordheim Posted in Articles, Management
  • Stay on Target With Regular Facility Auditing
    We've all heard the adage, "What gets measured gets done." Now put a spin on that: "What gets monitored will increase your revenue." This may sound far-fetched, but think about it for a moment: Whether you’re a property manager, owner-operator or third-party management ...More
    April 12, 2008 Brian Byrd Posted in Articles, Management
  • The Importance of Management Reports
    Are you thinking about retaining the services of a property-management firm to operate your self-storage business? Perhaps you’ve even narrowed your search to a couple of companies that charge similar fees, and you feel you could work well with either. Their services—hiring ...More
    April 10, 2008 Ray McRae Posted in Articles, Management
  • Industry Overview: Fee Management
    The concept of third-party self-storage management started to become popular in the '60s and 70s when facility owners decided a) they had more important things to do; b) they did not like or were not capable of handling all operational functions; or c) they recognized that ...More
    April 9, 2008 Mel Holsinger Posted in Articles, Management