Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Seven Myths of Self-Storage Development and Operation
When it comes to developing and operating a self-storage center, there are a few myths that, if believed, may divert them from their investment goals. Steering clear of these seven myths will help self-storage developers and owners find more success. ...More
Get in Great Economic Shape at the ISS Expo!
The Inside Self-Storage World Expo hits the East Coast this fall with a powerful educational program that puts your business needs first. The Washington, D.C., event not only provides 27 educational seminars and five premier networking events, it offers four intensive ...More
No-Computer Disaster Plan: Operating Self-Storage Without Technology
When technology fails, self-storage owners and operators should be prepared to rent units, take payments and write receipts without using a computer. Here are some tips on being prepared when using a computer to run a self-storage facility is not an option. ...More
Legislators Reintroduce Credit Card Fair Fee Act
The National Association of Convenience Stores and the National Retail Federation were among those that applauded today’s reintroduction of the “Credit Card Fair Fee Act” which seeks to address the more than $48 billion that Americans pay annually in credit card swipe fees. ...More
A Green Future for Self-Storage: Getting on the Eco-Bandwagon
From solar panels to green cleaning, self-storage operators and builders are embracing eco-friendly products and practices. ...More
Creating the ‘Illusion’ of Self-Storage Security
Hear are some simple steps self-storage managers can take every day to reduce the risk of theft at their facilities. ...More
Litton Presents Sales and Marketing Boot Camp at ISS Expo
Tom Litton, president of Litton Property Management and a renowned self-storage authority, will present a five-hour intensive workshop on self-storage marketing as part of the Inside Self-Storage World Expo in Washington, D.C. ...More
Self-Storage Books Available via Amazon Kindle
Two self-storage books are now available for purchase and download to the Amazon Kindle electronic reading device. ...More
Keep Competitors Close: Knowing Neighbors Can Boost Self-Storage Business
Knowing a facilty's competitors, including specifics about rates and occupancy, can help a self-storage operator keep a marketing edge. ...More
Registration Opens for Inside Self-Storage World Expo, Washington, D.C.
Registration is officially open for the Inside Self-Storage World Expo in Washington, D.C., Oct. 5-8. ...More