Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
The Holiday Conundrum: Open or Close My Self-Storage Facility?
While it’s unlikely there will be a rush for self-storage move-ins on a major holiday, operators still need to be cognizant of meeting their tenants’ needs. ...More
Latin America Self Storage Association Undergoes Reorganization
The Latin America Self Storage Association (LASSA) has undergone foundational changes this year, announcing a new focus, a new board of directors and a newly launched website. ...More
Arizona Self Storage Association Kicks Off Statewide Toy-Drive Campaign
The Arizona Self-Storage Association (AZSSA) has launched its first annual statewide W. Steven Martin Police Toy Drive Campaign. The association is encouraging all of its member facilities to participate in the campaign by serving as drop-off locations for donations. ...More
Cutting Edge Self Storage President Contributes to Industry Education: Management Webinar and Technology Panel
Self-storage management expert Stephan Ross, president of Cutting Edge Self Storage Management & Consulting, will participate as a presenter in two industry education events. ...More
Self-Storage Place Search: Google Encourages the World to 'Buy Local'
Google changed the way it serves up Search Engine Results Page (SERP) results earlier this month for searches assumed to have local intent. The results on page one are now more relevant and focused than ever for self-storage operators. ...More
Transaction vs. Interaction: Engaging Your Self-Storage Customers and Employees
When you talk to people, are you focused on the transaction or your interaction? A transactional encounter is one in which you're just going through the motions to get the task or discourse done. Interaction occurs when two people are engaged in a dialogue or actively ...More
Delinquent Self-Storage Tenant Steals Back Car, What Next?
A delinquent self-storage tenant who is storing a couple of cars continually ignores collection attempts until, finally, he returns a call. Using plenty of profanity, he tells the facility manager to "do what you have to do" in regard to his vehicles, as the tenant has no ...More
Michigan Self-Storage Owner Buys Electronics Store
Roland von Kaler, a self-storage owner in Tecumseh, Mich., is now also the owner of an electronics store. ...More
Storage Investment Management Releases Third-Quarter Self-Storage Operating Results
Storage Investment Management Inc. (SIMI) announced its third-quarter 2010 operating results for its 31 owned and contract-managed facilities. ...More
The Self-Storage Target Market: Identifying Your Most Profitable Customers and Facility Trade Area
Target marketing is a way for self-storage operators to find prospects who fit the profile of their key customers, allowing them to concentrate their budgets on the most potentially profitable opportunities. ...More