Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
LifeStorage Launches 'Why I Need Self-Storage' Video Contest
LifeStorage, a Chicago-based self-storage operator with 16 locations, has launched a fun video contest for the public. Interested parties should submit a creative two-minute video explaining why they “desperately need” self-storage. The winner gets a free rental on a ...More
Self-Storage Operators Weigh In On the Right Way to Wish Others Well This Holiday Season
As the holiday season officially kicks off this week with Thanksgiving, self-storage operators and managers must consider their holiday decor and sentiments for wishing others well. Are Christmas trees and "Merry Christmas" acceptable? ...More
Storage Solutions Launches Toys For Tots Campaign
Storage Solutions and its affiliate, Union Development Co. (UDC), are sponsoring their annual holiday toy drive benefiting the U.S. Marine Corps Reserve Toys For Tots program. ...More
Competing With Your Own State Goverment?
Many of our readers are following the sticky situation in Idaho, where the state has purchased a self-storage facility as an investment toward an education endowment fund. In addition to the concerns expressed by the national and Idaho Self Storage Associations, operators ...More
Providing Excellent Self-Storage Customer Service ... It Only Takes 15 Minutes
These days, every self-storage rental counts. So when it comes to customer service, self-storage managers must be willing to go the extra mile. ...More
The Aftermath of a Self-Storage Break-In: Installing Electric Fencing?
Too many criminals succeed at breaking into self-storage units. The reaction by one self-storage operator is to beef up security, installing an electric fence to prevent future crime. But electric fencing can be illegal or dangerous enough to cause a facility's liability ...More
Copper Wire Thieves Arrested at Canadian Self-Storage Facility
Three copper wire thieves were caught Nov. 7 after police responded to a call about a suspicious vehicle parked at Liftlock Self Storage in Peterborough, Ontario, Canada. ...More
Burglar Cuts Locks on 50 Units at Alabama Uncle Bob's Self Storage
About 50 units at an Uncle Bob’s Self Storage facility in Bessemer, Ala., were broken into last Thursday. The burglary happened sometime during the night, police said. ...More
Been a Good Facility This Year? Tell Self-Storage Talk What's on Your Wish List
Suppose your facility were receiving holiday gifts from ownership or maybe from "Storage Claus." What could you really use to make life easier and business better at your facility? ...More
Search-Engine Optimization: Cost-Effective Marketing for Self-Storage
Search-engine optimization, or SEO, is rapidly becoming one of the most talked about marketing strategies among self-storage operators, offering an extremely targeted form of advertising combined with low cost and high return. ...More