Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
'Touch' Marketing for Self-Storage Operators: 3 Ways to Rise Above the Advertising 'Noise'
Marketing your self-storage facility in 2014 and beyond will be a different experience than in the past. In an age of perpetual advertising messages, how do you avoid getting lost in the noise? Here are three ways to “touch” your customers and increase facility ...More
Guardian Self Storage Promises to Protect the ‘Right One’
In this nod to film noir, Guardian Self Storage’s leading man talks about protecting “the right one.” While it seems like he’s referring to his leading lady, the smooth talker has someone else on his mind. ...More
A Self-Storage Manager Touts the Protection Benefits of Tenant Insurance
This guest blogger was once a naysayer of self-storage tenant insurance, believing it was a waste of time for operators. Then a personal matter changed her mind, leading her to view it as the ultimate protection for owners and their customers. ...More
StorQuest Self Storage Staff to Participate in SoCal ‘Rock n’ Reggae 5K’ Charity Event
Employees of StorQuest Self Storage facilities in Southern California have formed a team to run in the Pasadena Triathlon, Duathlon and Rock n’ Reggae 5K charity event on March 15 at the Rose Bowl stadium in Pasadena, Calif. Team StorQuest hopes to raise $10,000 to ...More
Tips and Tricks for Making Your Self-Storage Website Modern, Trendy and Profitable
Everyone and everything is moving online, and that makes for a very crowded and competitive space. If you’re stumped on how to set your self-storage business apart on the Web, this guide is for you. You'll learn what you need to create a modern website that gets results. ...More
Why Self-Storage Operators Should Avoid the Danger of 'Authorized Access' and How to Do It
Allowing self-storage tenants to identify people who have “authorized access” to their unit can expose facility operators to legal woes. Here’s why you need to strike this clause from your rental agreement and let the tenant handle access on his own terms. ...More
Is Your Self-Storage Manager Prepared to Take the Wheel?
While trying to teach my teenager how to drive, I underestimated the complexity of driving for someone who has never been behind the wheel. At the outset, nothing is natural when sitting in the driver’s seat. What eventually becomes second nature with experience is ...More
The Marijuana Market: Self-Storage Operators Should Stay Informed and Prep for Changes
With marijuana laws changing rapidly across the country, self-storage operators may soon be fielding questions from potential tenants about storing and growing the plant in their units. Industry professionals advise operators to stay informed and stick to the laws in their ...More
ISS News Desk: Self-Storage May Appeal to ‘Doomsday Preppers’
While the subculture known as “Doomsday Preppers” may not be at the top of every self-storage operator's tenant-prospect list, blogger Maya Savanovich recently made the argument that self-storage could be an ideal fit for survivalists actively preparing for the end of the ...More
Self-Storage Rivals in Bainbridge/Poulsbo, WA, Compete to Raise Humane Society Donations
Self-storage facility rivals in Bainbridge and Poulsbo, Wash., are squaring off to see which team can bring in the most food donations for Kitsap Humane Society (KHS). Reliable Storage Bainbridge and Reliable Storage Poulsbo are battling Bainbridge Self Storage, Bainbridge ...More