Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Been a Good Facility This Year? Tell Self-Storage Talk What's on Your Wish List
Suppose your facility were receiving holiday gifts from ownership or maybe from "Storage Claus." What could you really use to make life easier and business better at your facility? ...More
Search-Engine Optimization: Cost-Effective Marketing for Self-Storage
Search-engine optimization, or SEO, is rapidly becoming one of the most talked about marketing strategies among self-storage operators, offering an extremely targeted form of advertising combined with low cost and high return. ...More
California Self-Storage Operators Partner With Kure It to Raise $1M for Cancer Research
The California Self Storage Association (CSSA) and several of its member facilities have partnered with Kure It to raise $1 million dollars for cancer research. The organizations are working together to promote the "Store For The Kure" and "Round Up For Research" ...More
Uncle Bob's Self Storage in Charlotte Holds Barbecue to Benefit Toys for Tots
Uncle Bob’s Self Storage, the chain of facilities operated by Sovran Self Storage Inc., will host a barbecue at its three Charlotte, N.C., area sites on Nov. 20 to benefit the local chapter of Toys for Tots. ...More
1099 Reporting Requirement: A New Compliance Problem for Self-Storage Operators?
The Form 1099 requirement could have two potentially negative impacts on your day-to-day self-storage operation. ...More
The Holiday Conundrum: Open or Close My Self-Storage Facility?
While it’s unlikely there will be a rush for self-storage move-ins on a major holiday, operators still need to be cognizant of meeting their tenants’ needs. ...More
Latin America Self Storage Association Undergoes Reorganization
The Latin America Self Storage Association (LASSA) has undergone foundational changes this year, announcing a new focus, a new board of directors and a newly launched website. ...More
Arizona Self Storage Association Kicks Off Statewide Toy-Drive Campaign
The Arizona Self-Storage Association (AZSSA) has launched its first annual statewide W. Steven Martin Police Toy Drive Campaign. The association is encouraging all of its member facilities to participate in the campaign by serving as drop-off locations for donations. ...More
Cutting Edge Self Storage President Contributes to Industry Education: Management Webinar and Technology Panel
Self-storage management expert Stephan Ross, president of Cutting Edge Self Storage Management & Consulting, will participate as a presenter in two industry education events. ...More
Self-Storage Place Search: Google Encourages the World to 'Buy Local'
Google changed the way it serves up Search Engine Results Page (SERP) results earlier this month for searches assumed to have local intent. The results on page one are now more relevant and focused than ever for self-storage operators. ...More