Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
California Self Storage Association Manager Education Day to Focus on Sales and Marketing
The California Self Storage Association will host a Manager Education Day focused on self-storage sales and marketing, March 22, at the Ayres Hotel in Hawthorne, Calif. ...More
Florida Self Storage Association Hosts Seminar for Facility Operators, March 31
The Florida Self Storage Association will host a three-hour seminar focusing on delinquencies, lien laws and the auction process for the state’s self-storage facility operators on March 31. ...More
Self-Storage Pricing Dilemma: Post Rental Rates on Website?
In self-storage sales, where the traditional goal has been to get someone to visit the facility and rent a unit, is it advantageous to list prices online? A spirited discussion on this topic has ensued at Self-Storage Talk, the industry's largest online community. ...More
Self-Storage Auction Directory Website Gains Popularity With Public
Website FindSelfStorageAuctions.com, a comprehensive nationwide directory of auction listings, is helping people find auctions in their area for free. It’s also helping self-storage operators publicize their events. ...More
Police Sift Through Burglary Evidence Found in Connecticut Self-Storage Unit
Police continue to sort through thousands of stolen items found last November in a self-storage unit after they busted a years-long string of burglaries taking place from New York to Rhode Island. ...More
Self-Storage State of the Industry 2011: Management and Marketing
While the past two years have been fraught with falling occupancy, rate stagnation, discounting and problem tenants, self-storage operations with solid marketing programs and savvy managers typically outshined their competition. ...More
Self-Storage Talk and Your Competitors: Is the Forum an Advantage or Liability?
Obviously, the self-storage industry is especially competitive these days, and competition is location-driven. Because tenants want to store near where they live or do business, your facility and the ones nearby are competing for the same tenants. Therefore, given the ...More
Seven Hallmarks of a Great Self-Storage Workplace: Keeping Within the Business Mission
What are the characteristics common to those workplaces recognized as superior? Regardless of size or industry, a workplace can be considered great if it boasts all of the following attributes. ...More
Self-Storage Encounters of the Excrement Kind
Being a self-storage manager is brave and sometimes foul work. Facility operators share horrifying tales of excrement encounters, from tenants who have suffered "accidents," to discarded baby diapers, to premeditated “gifts” left in buckets and paper bags. Some days you ...More
Self-Storage Operators Get Management Tools at Inside Self-Storage World Expo
New managers and veterans will get insight and useful tools to help them cope and succeed at the Inside Self-Storage World Expo, March 14-16, at the Paris Hotel & Resort in Las Vegas. The show includes educational seminars, workshops and networking opportunities ...More