Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Training Self-Storage Managers: Creating a Manual, What to Teach, Choosing a Trainer and More
To remain competitive, self-storage operators must have highly trained and motivated staff. This article contains insight and advice for creating your own manager-training program or hiring an outside trainer to work with your employees. ...More
How Will the Yahoo/Bing Merger Affect Your Self-Storage Facility's Online Marketing Campaign?
The recent Yahoo/Bing merger could bring changes to the way self-storage operators conduct their online marketing campaigns. ...More
Guidelines for Choosing a Self-Storage Tenant-Insurance Partner
Self-storage tenant insurance provides peace of mind for facility operators and tenants, and can create a dependable revenue stream for the storage business. ...More
Gotten Any Positive Publicity Lately? Why the Heck Not?
Positive public relations is some of the best (and cheapest) marketing around for self-storage businesses, and yet too few facility operators participate in community and charitable events—or actively promote themselves when they do. Getting press coverage is easier than it ...More
Self-Storage Operators Share Halloween Outreach, Marketing Ideas
With Halloween only a few days away, self-storage operators are logging on to Self-Storage Talk, the official online forum of Inside Self-Storage, to share ideas of ways to capitalize on the holiday and ways to give back to their communities. Member Madman in Vancouver ...More
Registration and Hotel Discounts Available for Inside-Self Storage World Expo in Las Vegas
Those interested in attending the Inside Self-Storage World Expo in Las Vegas, March 14-16, can take advantage of early-bird registration rates and discount room reservations. ...More
'Odd' Historical Collection to Be Auctioned From Abandoned Montana Self-Storage Unit
An auction scheduled to take place Wednesday evening in Malta, Mont., will include an extensive collection of historical artifacts and curios found in a local self-storage unit that has gone unpaid for 15 years. ...More
When the Boss Is Wrong: A Self-Storage Manager's Professional Guide to Finding Middle Ground With Superiors
While disagreements between employees and superiors can be sparked by any number of things, self-storage managers can learn to handle them with professionalism and finesse. ...More
Metro Self Storage of Mound, Minn., Donates to Local Food Shelf
Metro Self Storage of Mound, Minn., recently donated $1,217.48 to the Westonka Food Shelf, which provides food, toiletries and other staples to individuals and families in need. ...More
West Bellfort Self Storage of Houston Celebrates One-Year Anniversary
West Bellfort Self Storage, a family-owned and operated facility in Houston, Texas, is celebrating its one-year anniversary. ...More