Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Floods in Australia Take Lives, Destroy Property and Damage Self-Storage Facilities
Thirty people lost their lives in December and January during Australia’s floods, the worst the country has seen in decades. In addition, much property was destroyed and damaged, including self-storage facilities throughout the Brisbane area. ...More
Improvements to Self-Storage Lien Law Proposed in Arkansas Legislature
Earlier this month, House Bill 1384 was introduced to the Arkansas Legislature, proposing improvements to the state’s self-storage lien law. Today the bill was reviewed by the Senate Committee on Insurance and Commerce and returned to the Senate with a recommendation that ...More
Advertising a Self-Storage Facility Online for Free Using Google Places, Craigslist, Yelp and CitySearch
There are many ways to advertise your self-storage facility online, but the greatest return you’ll ever get is when you spend zero on your ads. ...More
Self-Storage Managers, Owners Discuss Pros, Cons of On-Site Living
Self-Storage Talk, the largest online forum in the self-storage industry, is hosting a discussion on the pros and cons of on-site managers from manager and owner perspectives. ...More
StorageFront’s Creator Launches Web Design and Marketing Services for Self-Storage Operators
Red Nova Labs, the company that created StorageFront, unveiled a new marketing venture called WebWorks for self-storage operators. The service provides website design, development, content management tools, search-engine optimization (SEO) services and Web marketing ...More
Louisiana Self-Storage Facility Housed Stolen Vehicles, 'Chop Shop'
Sheriffs in Louisiana discovered a "chop shop" for stolen automobiles at a self-storage complex in Marrero, a city across the Mississippi River from New Orleans, late last week. ...More
4 Keys to Connect With Your Inner Genius
Employees can connect with their inner genius and avoid the pain of work-related stress by using four key tools: intuition, integrity, intelligence and inspiration. ...More
Improving Self-Storage Management Skills Through Delegation
When it comes to delegating tasks or projects to self-storage managers, proper planning and communication are keys to success. ...More
Smartphones Outsell PCs: What Does it Mean for Your Self-Storage Business?
More smartphone users are finding the benefits of quick online access to products and services. What does it mean for your self-storage business? ...More
A Hitchhiker's Guide to Working in Self-Storage
A new self-storage manager shares his thoughts on working behind the counter at a Texas self-storage facility. ...More