Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Self-Storage Operators: Are You Listening to Your Online Reputation?
The new prominence of Google Place Pages (maps), Google Reviews and social media has made controlling your online reputation more important—and more complex—than ever before. ...More
Man Who Locked Cat in Self-Storage Unit Sentenced to 30 Days in Jail
A transient man who nearly starved a cat by locking it in a unit at Money Saver Mini Storage in Oregon City, Ore., was sentenced to 30 days in jail and ordered to not own another pet for the next five years. ...More
Vehicle Mechanical Failure Causes Fire at Virginia Beach Self-Storage Facility
A fire at Jack Rabbit Self-Storage in Virginia Beach, Va., on Friday damaged six units. ...More
Self-Storage Operator in TN Upset Over Tax Increases Aims to Dissolve City Government
A self-storage operator in La Vergne, Tenn., irate over steep tax increases is part of group looking to dissolve the local government. ...More
Cooking the Books: Who’s Watching the Money Trail at Your Self-Storage Operation?
Unfortunately, self-storage is an industry where embezzlement happens. So how do owners ensure it doesn't happen to them? ...More
SpareFoot Shares ‘Adventures in Storage’ Reality Project and Blog Series
SpareFoot, an online marketplace of self-storage facilities, is sharing its findings from a unique project in which the company’s 18 employees got to know the self-storage product in a fun and personal way. Called “Adventures in Storage,” the mixed-media reality series ...More
Centreforce Technology Releases RapidStor Online Booking System
Centreforce Technology of Strathpine, Queensland, Australia, has released RapidStor, a new online, real-time booking system for the self-storage industry. ...More
Police Seek Information on Arson at CA Self-Storage Facility
Police are looking for information regarding a March 6 fire at Keep It Mini Storage in Shasta County, Calif. ...More
4 Strategies for Allowing Staff to Use Social Media
One of the questions businesses ask when implementing their social-media strategy is, “Do we open this up to the company?” You can’t simply allow everyone to post to the company’s social-media sites arbitrarily. You need to establish rules of engagement. The following ...More
Wind Tears Roof From Self-Storage Facility in South Carolina
High winds tore the roof off Mini Storage For Less in Anderson County, S.C., Friday, sending it hurtling through the air. ...More