Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Authorities Say Kiwi Self Storage Not at Fault for Arson Fire
Authorities in New Zealand have determined Kiwi Self Storage met all building-code requirements and the company is not at fault for the April 4 arson fire that destroyed dozens of units. Peter Dunne, the internal affairs minister, said he will not formally investigate the ...More
Self-Storage Facility Advertising: Avoiding the Liability Caused by Misleading Statements
Although the phrase “truth in advertising” should govern a self-storage operator's actions when marketing his facility, sometimes descriptive words get in the way. These three cases illustrate the importance of choosing verbiage carefully when promoting your ...More
New Online Marketing Tactics for Self-Storage: Algorithm Update and Social Media Features and More
Finding new tactics to promote your self-storage business has never been easier. A fresh Google algorithm update and exciting new features offered by social media networks make it easy to market your facility without increasing your advertising budget. ...More
Hiring Your Next Self-Storage All-Star
Recruiting and training is arguably the most important responsibility of a self-storage owner or general manager. But how and where do you find good people? Here's a look at the hiring process we use at City Center Self Storage in Pittsburgh. ...More
Storage.com Integrates With Self Storage Manager Software Program
Storage.com, an online directory and provider of search engine optimization (SEO) packages for self-storage facilities, is now integrated with the E-SoftSys Self Storage Manager (SSM) software program. The data integration pulls available unit sizes and prices from storage ...More
Carolina Panthers’ Luke Kuechly to Greet Fans at Uncle Bob's Self Storage in Charlotte, NC
Carolina Panthers’ linebacker Luke Kuechly will sign autographs and greet fans at a “Kick Off the Draft” event on May 3, hosted by the Uncle Bob’s Self Storage at 7209 Wallace Lane in Charlotte, N.C. Kuechly will sign provided photographs from 1:30 ...More
Heartbleed: Is Your Self-Storage Business Vulnerable to This Bug?
On the heels of several security breaches for a number of retailers comes a new threat to anyone who accesses the Internet. Self-storage operators who haven’t heard about the Heartbleed bug need to be informed and take action. Here’s a summary on how it works ...More
A-1 Self Storage Game-Show Spoof: ‘Show Me Your Unit’ Round 3
It’s the final round for this game-show spoof from California-based A-1 Self Storage in which contestants on the fictitious “Show Me Your Unit” battle for what’s behind the self-storage door. Luke continues his lead over Drew with 20 points ...More
Your Self-Storage Business Is Talking … Are You Listening?
The ability to listen to customer and employee needs is critical to business success. How well self-storage operators hear tenants or potential customers and staff can make the difference between a thriving workplace and a dysfunctional one. The art of listening well is a ...More
Solar Technology: How It Works, and What It Can Do for Your Self-Storage Business
In today’s world of escalating utility costs, self-storage owners are looking for ways to decrease their energy usage or pay less for the energy used. Solar energy has emerged as a very viable way to do both. Learn how this green technology works and how you can reap ...More