Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Stowaway Self-Storage in Lebanon, NJ, Stores Donations for Fire Victims
Stowaway Self-Storage LLC, which operates eight facilities in New Jersey, New York and Pennsylvania, has donated free use of a storage unit at its Lebanon, N.J., facility to store furniture collected for victims of a Jan. 14 fire. Eleven people were displaced from their ...More
The Minimum-Wage Increase: How Will Your Self-Storage Business Be Affected?
As 20 states and the District of Columbia ushered in minimum-wage increases in January, self-storage operators might be wondering how this will affect their bottom line. Industry professionals offer their thoughts. ...More
EMV Technology and Self-Storage: Preventing Credit Card Breaches and Safeguarding Tenant Data
The security of payment processing is of utmost importance to self-storage operators and tenants. Learn about the new EMV technology emerging this year that helps to prevent credit card breaches and safeguard cardholder data. ...More
San Diego Self Storage Announces Results of 2014 Toys For Tots Campaign
San Diego Self Storage (SDSS), which operates nearly 20 facilities throughout Southern California, and its charity partner, Rubio's Mexican Restaurants, collected 13,000 toys and $500 in cash during the company’s 16th annual drive to benefit the U.S. Marine Corps ...More
Self-Storage Operator Storage Post of Pelham, NY, Donates Space for Food Drive
Storage Post, a private company that operates self-storage facilities along the East Coast and in the South, recently donated the use of two storage units at its Pelham, N.Y., facility to County Harvest Inc., a nonprofit food-rescue organization. County Harvest is the ...More
Red Roof Self Storage Highlights Property Amenities
This short commercial for Red Roof Self Storage in Reno, Nev., offers a comprehensive tour of the facility and all of its amenities. The video highlights the property’s varied unit sizes, outdoor RV parking, expansive retail area and year-round access. It also ...More
Taking Advantage of Online Storage Auctions: How They Work, Benefits and Choosing a Platform
Online auctions have become increasingly popular in the self-storage industry, and for good reason. Here’s a look at how they work, the benefits to facility operators, and tips for choosing a platform that’s right for your business. ...More
Web-Marketing Services for Self-Storage: Outsource or DIY?
There are many companies out there hoping to sell their online-marketing services to self-storage operators. Here are pointers to help you determine when to hire someone to perform these duties or do it yourself. ...More
Are You Offending Your Self-Storage Prospects Without Realizing It?
What a self-storage manager chooses to call a prospect before the person’s name is learned or any kind of rapport is developed can create mutual trust and respect or, perhaps, alienation. It may seem innocuous, but the honorifics we choose to apply to complete ...More
Live-Video Monitoring and Self-Storage: Avoiding Crime, Risk and Liability
Live-video monitoring is a new risk-management solution for self-storage operators. The advanced security technology helps to reduce theft and property damage, increase occupancy levels, and consolidate camera security onto a state-of-the-art enterprise platform. ...More