Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
3 Mile Domination Quick Hit: Do You Know Your Self-Storage Customer-Closing Rate?
In this "Quick Hit" video segment from 3 Mile Domination, Jim Ross discusses why it is important for self-storage operators to know their customer-closing rate. Ross says knowing what percentage of customer inquiries are converted into actual rentals each month can help ...More
Alaska Self-Storage Manager Shares Hot Wheels Through ‘Random Acts of Kindness’
Jesse Flores, self-storage manager at Alaska Mini Storage in Fairbanks, Alaska, has become a kind of Santa Claus figure in the world of Hot Wheels collectors, sharing and giving away portions of his personal collection. Flores regularly sends packages known a RAOKs (random ...More
5 Steps to Creating Promotional Pieces That Attract Self-Storage Tenants
When creating a promotional marketing piece to attract new customers to your self-storage facility, keep these five key elements in mind. These guidelines will help you write copy that even your toughest prospects can’t resist. ...More
U-Store Self Storage in Daytona Beach, FL, Hosts Community Day, Collects Donations for Local Shelter
U-Store Self Storage in Daytona Beach, Fla., hosted a free Community Day on Nov. 9, collecting donations of clothing and other necessities for a local family shelter. The event at 370 N. Nova Road, was from 10 a.m. to 2 p.m., and included food, a bounce house, music, a yard ...More
Are You Flushing Your Self-Storage Income Down the Drain?
Any financial enterprise runs on two vital mechanisms: the money that goes in and the money that goes out. When it comes to gauging the success of their business, a lot of self-storage operators fixate on the cash-in side of the equation and accept all the outlays as simply ...More
Increasing Self-Storage Profit, Marketing and Service With a Truck-Rental Program
The best way to increase self-storage facility occupancy is to have a unique marketing plan and memorable, exceptional customer service. A rental-truck program can assist with both, providing differentiation and a competitive advantage. ...More
Cushman & Wakefield Offer Self-Storage Expense and Market Conditions Reports Through ISS Store
The Inside Self-Storage Store, an e-commerce website providing on-demand insight and education products for self-storage professionals, is now offering two new reports produced by the Self Storage Industry Group (SSIG) of commercial real estate firm Cushman & Wakefield: ...More
Westy Self Storage Provides Free Truck Rental for Charity Block Party in Fairfield, CT
Westy Self Storage of Fairfield, Conn., recently provided the free use of its moving truck to b-Cause Foundation, allowing the nonprofit organization to transport supplies for its annual Block Party Fair on Nov. 9. The fundraising event, 10 a.m. to 4 p.m. at Fairfield ...More
Automation Case Study: Self-Storage Kiosk Helps Missouri Facility Improve Service and Tenant Relations
Feeling the need to provide customers with greater convenience while reducing their own workload, resident owners Gene and Jane Mitchell of Store Oronogo Self Storage in Webb City, Mo., installed a self-storage kiosk they say has helped them provide better customer service ...More
Grasping Self-Storage Valuation in Today’s Strong Seller’s Market
Self-storage property values in most markets are at all-time highs, but cap rates can vary widely based on a property’s profile and market. Although self-storage is attracting increased interest from institutional and private capital, guest blogger Amber Hagopian says ...More