Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Tips for Ranking Your Self-Storage Business High in Google Local-Search Results
To provide more relevant results for its users, Google has included local business listings within the main section of the search-engine results page. By following some basic guidelines, self-storage operators with a listing on Google Places can rank their facility high in ...More
And You Think Filing This Year’s Taxes Was Hard: Self-Storage Operators Face New Challenges in 2013
Just a word of caution about what could happen on Jan. 1, 2013. Unless our dysfunctional Congress gets its act together, average American families are headed toward a sweeping tax increase estimated at $3,800 next year. This could have serious consequences for the ...More
Self-Storage Talk Members Discuss Tech Items, Debate Industry's 'Next Big Thing'
When people think self-storage technology, they usually think of tech products that are useful in self-storage specifically, such as kiosks, gates, keypads or lighting paths. But self-storage, like all other retail businesses, is affected by the ubiquity of certain ...More
Avoiding Legal Liability Exposure in Self-Storage Through Tenant Protection and Insurance
There are many insurance coverages self-storage operators can purchase to transfer risk and minimize liability at their business, but the one that’s often overlooked is tenant insurance. Tenant-insurance programs offer renters a quick and convenient solution to satisfy the ...More
Successful Self-Storage Advertising: Powerful Promos and Other Marketing Materials
In today's competitive self-storage marketplace, simply having a facility in a good location with reasonable rents isn't enough. Increased competition means you must get customers' attention, and creative, compelling advertising is one of the most obvious ways to do it. ...More
Protecting Your Self-Storage Business: A Full-Time Job
There are many facets to protecting a self-storage business. In addition to hiring top employees to ensure daily operations are successful, self-storage owners also need to consider the security of their site, maintenance of buildings and components, have the right ...More
Crazy Tuesday Is Coming! Is Your Self-Storage Facility Prepared?
The day after Memorial Day has been dubbed “Crazy Tuesday” in the self-storage industry. Here are some things self-storage operators can do to get ready. ...More
Maintaining a Safe Self-Storage Business: Practices for Protecting Tenants and Staff
Maintaining a successful self-storage business requires keeping a safe and hazard-free environment for tenants and staff. Here are some strategies operators can use to be smart and safe, and keep equipment in good working order. ...More
California Self Storage Association Works to Educate Court Officials on Lien-Sale Matters
The California Self Storage Association (CSSA) will be working with the Education Division of the Judicial Council of California’s Administrative Office of the Courts (AOC) to better inform court officials about the expanded authority in self-storage lien matters provided ...More
Self-Storage Operator StorageMart Sponsors 5K Run/Walk to Benefit Blair’s Tree of Hope
Self-storage operator StorageMart is sponsoring a 5k run/walk May 19 in Rockford, Minn., to benefit Blair’s Tree of Hope, a nonprofit that assists families of children battling terminal illnesses. ...More