Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Inside Self-Storage and Linkmedia 360 Release Social-Media Starter Guide for Facility Operators
Inside Self-Storage (ISS) has released a free whitepaper from Linkmedia 360, "Social Media: The Self-Storage Operator's Starter Guide," which will help facility owners and managers promote their business using tools such as Twitter, Facebook and others. The resource is ...More
The Self-Storage Mid-Year Report Card: Where Does Your Operation Stand?
It's time for self-storage operators to take a step back from day-to-day operations and evaluate the plans, goals and objectives initiated in January. We all start off with a “ready, aim, fire” mentality. Right now, it’s important to add “re-aim” at the end of that mantra. ...More
Poll: Self-Storage Auctions Help Facility Operators Recoup Barely 25 Percent of Money Owed
Despite the high auction money totals often bandied about on reality TV shows like “Storage Wars,” self-storage operators typically recoup much less then what they are owed on delinquent accounts, according to a recent survey conducted by the national Self-Storage ...More
Pittsburgh Self-Storage Facility Hosts Art Exhibit With Andy Warhol Museum
A Guardian Self-Storage facility in Pittsburgh is co-hosting an expansive art exhibit with the Andy Warhol Museum that celebrates the city’s ingenuity and industrial roots. “Factory Direct: Pittsburgh” features works by 14 contemporary artists. ...More
Self-Storage Auction Website StorageTreasures.com Adds WorthPoint to Panel of Experts
StorageTreasures.com, a website designed for self-storage auction hunters, has added WorthPoint.com, an online resource for antique collectors, appraisers, brokers and buyers, to its panel of expert contributors. ...More
Rental Agreements Help Self-Storage Operators Limit Liability Exposure
Though it’s virtually impossible to completely insulate a self-storage business from liability, there are contractual provisions designed to eliminate, or at least limit, the exposures faced by facility operators. Self-storage owners should consider incorporating some or ...More
Why You Should Audit Your Self-Storage Facility and Simple Steps for Getting Started
Conducting a regular and thorough operational audit of a storage facility is an important responsibility for all self-storage owners. Here are some simple steps to starting the auditing process and benefits for doing so. ...More
ISS 2012 Top-Operators List: Will Your Self-Storage Company Be On It?
This week, ISS begins collecting information for the 2012 Top-Operators List. We’re asking real estate investment trusts, franchises, independents, developers and property-management companies for info on their facilities including locations, number of units and expansion ...More
10 Critical Marketing Channels Every Self-Storage Operator Should Master
The self-storage industry has come a long way in the past two years in terms of understanding the importance of a business's online presence, which can be crucial to generating a high number of quality leads. Here are 10 marketing channels every operator needs to master to ...More
OpenTech Alliance Releases Online Demonstration Utility for Self-Storage Cloud
OpenTech Alliance Inc., a Phoenix-based provider of self-storage kiosks and call-center services, has released its INSOMNIAC Online demonstration utility, a free, interactive presentation that gives self-storage operators a functional view of its new cloud service. ...More