Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Self-Storage Talk and Your Competitors: Is the Forum an Advantage or Liability?
Obviously, the self-storage industry is especially competitive these days, and competition is location-driven. Because tenants want to store near where they live or do business, your facility and the ones nearby are competing for the same tenants. Therefore, given the ...More
Seven Hallmarks of a Great Self-Storage Workplace: Keeping Within the Business Mission
What are the characteristics common to those workplaces recognized as superior? Regardless of size or industry, a workplace can be considered great if it boasts all of the following attributes. ...More
Self-Storage Encounters of the Excrement Kind
Being a self-storage manager is brave and sometimes foul work. Facility operators share horrifying tales of excrement encounters, from tenants who have suffered "accidents," to discarded baby diapers, to premeditated “gifts” left in buckets and paper bags. Some days you ...More
Self-Storage Operators Get Management Tools at Inside Self-Storage World Expo
New managers and veterans will get insight and useful tools to help them cope and succeed at the Inside Self-Storage World Expo, March 14-16, at the Paris Hotel & Resort in Las Vegas. The show includes educational seminars, workshops and networking opportunities ...More
Floods in Australia Take Lives, Destroy Property and Damage Self-Storage Facilities
Thirty people lost their lives in December and January during Australia’s floods, the worst the country has seen in decades. In addition, much property was destroyed and damaged, including self-storage facilities throughout the Brisbane area. ...More
Improvements to Self-Storage Lien Law Proposed in Arkansas Legislature
Earlier this month, House Bill 1384 was introduced to the Arkansas Legislature, proposing improvements to the state’s self-storage lien law. Today the bill was reviewed by the Senate Committee on Insurance and Commerce and returned to the Senate with a recommendation that ...More
Advertising a Self-Storage Facility Online for Free Using Google Places, Craigslist, Yelp and CitySearch
There are many ways to advertise your self-storage facility online, but the greatest return you’ll ever get is when you spend zero on your ads. ...More
Self-Storage Managers, Owners Discuss Pros, Cons of On-Site Living
Self-Storage Talk, the largest online forum in the self-storage industry, is hosting a discussion on the pros and cons of on-site managers from manager and owner perspectives. ...More
StorageFront’s Creator Launches Web Design and Marketing Services for Self-Storage Operators
Red Nova Labs, the company that created StorageFront, unveiled a new marketing venture called WebWorks for self-storage operators. The service provides website design, development, content management tools, search-engine optimization (SEO) services and Web marketing ...More
Louisiana Self-Storage Facility Housed Stolen Vehicles, 'Chop Shop'
Sheriffs in Louisiana discovered a "chop shop" for stolen automobiles at a self-storage complex in Marrero, a city across the Mississippi River from New Orleans, late last week. ...More