Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
Implementing Truck Rentals at Your Self-Storage Facility
A rental truck is an excellent source of ancillary income with a proven track record across the self-storage industry. There are several truck-rental programs available to facility operators, each with different options and styles to suit your business. If you're interested ...More
5 Simple Tips to Grow Your Self-Storage Facility’s Facebook Page
When operating a business in a niche market like self-storage, growing an audience on Facebook is a challenge. Here are some tips to help self-storage operators not only grow the number of fans on their Facebook page but increase engagement with their target audience. ...More
G5 Launches Reputation Manager and G5 One for Self-Storage Operations
G5, provider of the Digital Experience Management (DXM) software and various marketing services for the self-storage industry, has launched the new G5 Reputation Manager and G5 One as part of the DXM platform. ...More
Fighting the 'Cancer' of Poor Management Philosophy in Self-Storage
Facility managers are the lifeblood of the self-storage businesses. But this industry has a cancer of poor management practices and philosophy. Here are a few practical elements owners can plug into their operation to make it healthy and propel their business up the ...More
Storage Post Self Storage Initiates Free Shuttle Service for Long Island Customers
Storage Post Self Storage has initiated a complimentary shuttle service at its Long Island City location, providing customers with one free trip per month to and from the facility in lieu of taking cabs or other public transportation. This service, available to tenants who ...More
What Will the Slow Season Be Like for Self-Storage Operators This Year?
With the fall "slow" self-storage season just around the corner, the author ponders whether business will truly slowdown. Or has self-storage become so entrenched in society there is no longer a slow season for operators? ...More
Self-Storage Facility Offers Free Space to Hurricane Isaac Victims in Mandeville, La.
HWY 190 Mini Storage, a self-storage facility in Mandeville, La., is offering a month of free storage to local residents and businesses who have been adversely affected by Hurricane Isaac. ...More
Massachusetts Self-Storage Manager Honored at Kiwanis Convention
A self-storage manager in Danvers, Mass., was recently honored at the Kiwanis New England and Bermuda district convention in Leominster, Mass. Gayla Bartlett, manager of Cranney Self Storage, was recognized as one of the top 25 up-and-coming women leaders in the Kiwanis ...More
StorageMart Donates $1K to Kure It Cancer Research Through Facebook Challenge
Self-storage operator StorageMart recently donated $1,000 to Kure It Cancer Research, a nonprofit dedicated to funding kidney and other cancer research. Through its charitable arm, StorageMart Gives, the company challenged its Facebook users to like or share the Kure It ...More
Re-Energizing Your Self-Storage Staff: Methods of Coaching and Motivation
Finding that perfect team member to operate a self-storage facility is only the beginning of what owners hope will be a long and profitable relationship. Continued encouragement and guidance from management is also necessary to ensure managers stay motivated and engaged on ...More