Today’s managers are so much more than simple caretakers. Self-storage managers are responsible for a facility’s marketing, daily and monthly maintenance, signage, security, renovations, curb appeal, sales, customer service, site inspections, lien sales and auctions, community relations, website, ancillary services and products, and more. Day-to-day self-storage operation requires a different set of skills that includes the handling of operational essentials, customer-service savvy, phone etiquette, legal know-how, and sales and marketing finesse. Managers must define their markets, determine rental rates and concessions, deal with the media, choose effective advertising, and understand online marketing all while keeping an eye on the facility’s bottom line.
The Power of Web Marketing: What ‘Stop Whining and Start Acting’ Got Wrong
Self-storage operators should take advantage of marketing tools that work for modern audiences—and mass media might not be the singular answer. Using the power of the Internet to brand your company is a much more potent, flexible and affordable strategy. ...More
Self-Storage Manager Plays Vital Role on State Health Panel
This month, Ronald Eaker, a self-storage manager will begin his second year of a two-year appointment on the Illinois Health Facilities and Services Review Board. ...More
Westy Self Storage in New Jersey Collects School Supplies
Westy Self Storage in Chatham, N.J., is partnering with a local outreach program to collect school supplies for children. ...More
Poll: Tell Us Which Ancillary Money-Makers Work at Your Self-Storage Facility
Everyone who works in self-storage knows they're primarily in the business of renting space. That means the majority of income at any one facilty comes from rented units (or parking spaces), and without a strong occupancy rate, it's hard for a facility to be successful. But ...More
Ohio Self-Storage Facility Hit Twice in June By Thieves
Bill’s Mini Storage in Licking County, Ohio, was burglarized twice in June. ...More
A-1 Self Storage Donates Money to Juvenile Diabetes Foundation
California self-storage operator A-1 Self Storage donated money to Juvenile Diabetes Research Foundation (JDRF), a charitable funder and advocate of type 1 (juvenile) diabetes research worldwide. The mission of JDRF is to find a cure for diabetes and its complications ...More
Tanks of Ammonia Found in Indiana Self-Storage Unit
Several tanks of anhydrous ammonia were discovered in a unit at Infinite Self-Storage in Evansville, Ind. ...More
23 Units Burglarized at Lake Julian Storage in Cary, Ill.
Locks were forcibly removed from 23 self-storage units at Lake Julian Storage in Cary, Ill., between Sunday evening and Monday morning, according to police. ...More
Estimated $15K in Goods Stolen From A-1 Mini Storage in Oakhurst, Calif.
Thieves broke into A-1 Mini Storage in Oakhurst, Calif., and stole an estimated $15,000 in goods. ...More
Does Your Self-Storage Operation Need an Extreme Messaging Makeover?
Here are five ways to achieve a messaging maeover that will help you maximize the time and money your self-storage business spends on advertising and sales. Follow them, and you'll not only increase productivity, you'll be more successful at reaching and influencing your ...More